Ways to keep thing going, business and personally

With lots of uncertainty out there at the moment, Pinpoint Marketing and some of our network of small business owners would like to share some tips, advice and to add value and support both personally and business wise to help you remain on track, upbeat and motivated for the weeks and months ahead.

Belief and Control

“When faced with a fearful situation, most people desperately turn to control.??This is not the answer.?Most significant things cannot be controlled.?We end up with the illusion of control, which quickly disintegrates leaving us burnt out, confused and even more fearful than when we started. The antidote to fear is TRUST.?This does not sit comfortably with many of us, but cultivating trust radically changes how you approach life and eases the path in managing stressful situations. Fundamentally, there are three things you need to trust in.??

1.???You: You've got through many things over the years, you survived and you are still here. You are way more powerful than you think and you have resources that you’ve barely tapped into.?You are an incredible human being.?

2.???Humanity: If you consume general media, you'll be lead to believe that humanity is doomed and we're all terrible. That's absolutely not true.??A small cross-section of humanity has honestly lost it’s way, but the rest of us are seriously good people, just trying to do the right thing in a crazy world. Look for evidence of the incredible lengths humanity goes to to support and love each other.?

3.???Something bigger than ourselves…?If you're spiritual or religious, believing in a higher power is easier.?If not, it can be a little more challenging. But there is plenty of evidence that there are forces way beyond us that are at work.?Either way, I urge you got connect with something.?If not God or spirit, then consider the power of nature, science or the human collective - whatever works for you.”

For some, the evidence that we can trust in these 3 things is clear.?For others, not so much.?But clear or not, I promise you it’s there and your job is to find it and develop it.?Consider the 3 areas and work through them individually researching your evidence.?Build a case for each one to help you cultivate the trust you need. I’ve worked with many business owners over the years to help them develop this fundamental belief system and it’s a game changer.?Especially in times of uncertainty.

Tracey Miller

Bigger Brighter Bolder

www.biggerbrighterbolder.co.uk

Copywriting

“In a time when things feel tough it can be hard to show up, day after day. Content is so important to keeping your business front of mind and visible. Don’t stop marketing yourself, you could be offering the service that will help another business owner to make the right decision. Don’t let adverse conditions scare you out of being positive and vocal. Good content builds trust and that’s really key at times like this.”

Emma Rundle

Content Writing for coaches and other people-focused service businesses

www.meltingpotcreations.co.uk

?PR

“Media attention in the form of press coverage can really help to promote your business and get your brand in front of potential target clients outside of your current network. Getting featured in the media is an additional validation of your business giving you that all important credibility and trust which leverages your business. Visibility of this nature is often regarded as expensive or perhaps only for the larger and more established businesses.?However there are still opportunities available without any price tag is you know where to look.?

Firstly search out #journorequests on Twitter.?This is where journalists continuously post their requests for help with articles.?Often looking for business owners to help them with a media story, case study or angle. Sign up to HARO (Help A Reporter Out) this is similar to above with a constant stream of requests.

Another route to register with speaker agencies such as Find Your Expert.?This is a directory for the press to search through when they are looking to speak to an expert in a particular subject.?Start building your reputation in your specialist area and you will become the media’s go-to expert in that subject and you could find yourself getting referenced in various publications and websites or asked to be interview on the radio. Finally don’t forget to sign up to Google Alerts.?Follow the trends that effect your brand and business and use this to be ahead of the curve on your social channels.”?

Fiona Johnson

Fiona Johnson PR

www.fionajohnson.co.uk

Wills

“If the thought of your children going into LA care terrifies you, please make a will and appoint guardians.”

Ian Lovelace

Lovelace Trust Solutions Ltd

www.lovelacetrustsolutions.co.uk

?Copywriting

"Remember that businesses still invest, even in a recession. But they need to be more careful where they spend their money. Show you're a safe bet by creating relevant, engaging content like blog?posts and articles. They'll help your target client get to know, like and trust your business before they?sign up to your services."

Laura Ansbro

Consultant Copywriter

www.lauraansbro.com

Marketing

“If goals or objectives for a company’s marketing activities and growth haven’t been set or considered, then how can the business owner decide if it has achieved what it set out to do? As they say, a goal without a plan is just a wish. Without reviewing what you the business is doing in terms of what works and what doesn’t, how do you therefore know where to spend your future time and budget? Marketing strategies and plans helps the business establish the foundations, ask the right questions and define the answers, then put all of this into a plan for growth, ROI, consistency and to make the most of your budget, efforts and resource."

Nicole Martin

Pinpoint Marketing Consultancy Ltd

https://pinpointmarketingconsultancy.co.uk/

Empowering

"The two points I am guided to offer in relation to the forthcoming few months are that no-one knows what will come about and the only thing we do know is what is within us.

By holding a line of, I am aware of what is happening but I choose to take action by..., we are instantly giving ourselves the feeling of control and power. The media, I would offer, want us to feel the opposite. Heat, war, fuel prices, viruses. If you consider what has come before and actually how often the media messages have been so off target and no where near the reality.

Our reality starts with ourselves. Our internal thoughts and state is the only thing we can impact and change, and this, I offer, is where the conversation can go. Focus on doing what you do best, and what feels your heart with joy. Focus on your strengths and what you're able to do about your finances, job, etc. now to feel you have covered your own bases and to give you inner peace no matter what happens.

We never know what will happen. Even as a seer I share that the future that presents itself to me can change because we always have free will, and it is our will that will decide how we live our life. Choose from the heart and your inner voice and you will always be on the best path."

Jo Baldwin Trott

Soul guide and mentor

Patron of Soul Sisters Empowering People UK. Author/Publisher of ProperBooks

www.jobaldwintrott.com