Ways to Increase Your Brand's Social Media Engagement

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Why is social engagement important?

Users average around two hours and 29 minutes on social media every day. If you don't use that time to interact with them and familiarise them with your brand, you're missing out on the chance to cultivate relationships that lead to conversions. 

Know your audience.

Before a business can create content and cater to its audience, it needs to know its audience. You need to narrow your focus and figure out what they need from you and how you can provide value for them.

By pinning down your target market, you can figure out what kind of content to post, how frequently and what time of the day to post it, and much more. Without knowing these details, you'll fail to cater to your audience's needs.

Share user-generated content.

When you post on social media, it's important to incorporate different types of content to excite your audience. Users get bored easily and have short attention spans. They also have a lot of content on their feeds, so you need to immediately catch their eye. 

Provide value.

For any marketing strategy to succeed, it needs to demonstrate value to its target audience. Why do they want to buy your products? Why will customers enjoy a better experience with your brand than with your competitors? You need to give people reasons to choose you by providing them with value. 

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0411 686 071 or email at [email protected]

Thanks!