Ways To Get the Most Out Of Business Networking Events

I’m always on the lookout for articles about networking. Here are a few snippets that you might find interesting:

To maximize the benefits – whether that’s new connections, new clients, a new job, etc. – you must be an active participant rather than a passive attendee.

1. Set Your Intentions

It may sound cheesy, but setting your intentions and goals will help you get the most out of the event.

Many of us walk into networking events and end up walking from table to table, or not connecting with anyone at all.

While staying in your comfort zone can be convenient, this doesn’t help you get the maximum benefit from the experience.

Take some time to define your objectives for the event. These might include expanding your network, forming new partnerships, landing a future speaking slot of your own, etc.

2. Research Attendees

Before attending a business networking event, research key attendees or speakers. Most events will advertise the speakers at the event, including their businesses and accolades.

Doing some research before the event will help you make smart conversations, prepare relevant questions ahead of time, and even guide your intentions to connect with thought leaders.

You can even connect with attendees before the event, arrange to meet up for coffee, or connect at the event location.

For example, there are many Facebook groups that allow?you to connect with conference-goers, ask questions, and arrange meet-ups.

3. Spruce Up Your Personal Branding

Whether you want to attract more clients or just form new connections, it’s best to have your personal branding on point so contacts know where to find you, what you do, and what your business is all about.

In the days leading up to the event, take some time to review your online profiles (website, LinkedIn, Instagram, etc.) to make sure your visual branding and messaging are consistent across all platforms.

Use a professional headshot and optimize your bio to showcase your expertise, accomplishments, and services.

By sprucing up your personal branding , you’ll be in a better position to leave a lasting impression on potential clients and have contacts reach out to you directly.

Want to know more? Head on over to the full article here for more ideas and perspectives. Afterwards, why not drop me an email to share your thoughts at [email protected] ; or call me on 0467 749 378.

Thanks,

Robert