Ways to Become More Frequently Quoted

Create A Captivating Turn Of Phrase Here’s three ways.

A. Use a familiar word in a new way and become associated with a new trend. Example: Futurist, Faith Popcorn, predicted five years ago that people would want to be “cocooning” in their home.

B. Be catchy, using one or more of these memorabiity-building devices:

Alliteration: “Peak performance” and “high tech/high touch.”Rhyme: “Jaws on Paws” (from earlier story)

Repetition: “First things first”, Steve Covey’s advice.

Puns: Tongue Fu!, title of book by Sam Horn.

C. Employ an unexpected turns of phrase: For example, I suggest that to forge a connection, “go slow to go fast.

 Make Favorable Comparisons With Familiar, Admired Objects

Say it so they can see it in their mind’s eye. When people in your work world are immersed in jargon, your remarks can stand out from others, when you make a comparison with a well-liked product, person or situation from outside your profession or industry.

Example: At the high stakes J.P. Morgan Healthcare investors’ conference, venture capitalists hear 20-minutes talks by CEOs of start-ups and public companies who seek funding or favorable stock analysts’ reporters. The tension is high and the schedule is packed. Most presenters speak fast, using a mix of highly technical scientific and finance language. The CEO from bio-tech company, Amgen, walked past the podium to the center of the stage, pulled up one suit and shirt sleeve to bare his raised forearm. He opened his talk, saying, ” You will feel the effects of this medical patch faster than it takes a Porsche to go from zero to 90. ”

 Motion Makes Memories. When your video or otherwise virtual images are moving- viewers remembers it longer. Whenever people are moving or see movement, they remember more and are usually more emotional about what they remember. When others are safely in motion with you, via a Zoom or other kind of a virtual event –safely walking 6 feet apart with masks on it is usually a positive, often meaningful experience for those who took the walk and those who got to see it. Pick those ripe moments to say the most vivid, specific detail you’d like listeners to remember and repeat to others.

 Think about if you have friends with diverse talents and/or areas of work experience. That’s become especially valuable in this Covid time. Covid continues to force and benefit from radical changes in many sectors, from school re-openings, colleges, people-serving businesses ranging from restaurants to hospitals and more. Notice that many of the most successful, safer options require a diverse team with an apt mix of expertise – from architects, scientists, lawyer & more.  Collectively they can design and co-create plans and structures that would both make them both safer and thus more successful, both for this COVID time and how to make apt changes when COVID eventually fades away.  

Thus more folks who seek part time or full time work, engaging with diverse folks from whom they can learn a lot and participate in co-creating much needed for profit and non-profit things.