The way to successful online presence with SEO translation

Have you ever heard that “the best place to hide a dead body is page 2 of Google Search”? Incredibly, this internet folklore exactly describes the meaning of SEO. Of course, there are alternative search engines in some regions that take over the market share, but the main purpose of any SEO (Search Engine Optimization) stays the same: to reach the top pages of search results (in Google, Baidu, etc.). How this can be achieved? Through researching and finding the best keywords and including them organically into your website to improve the rankings of your brand.

Now, let’s say you have a perfectly created website with all SEO aspects covered. But it is in French, and you want to expand to Latvian market. At this point, SEO (Search Engine Optimized) translation steps onto the stage. Because what you need is not only to translate keywords from one language to another and mechanically incorporate them into your content. Local culture, search habits, native words, expressions and slangs become highly important factors to consider. Furthermore, content structure, metatitles and metadescriptions, address and phone number, time, currency, images and even colors – all these elements should be taken into account when adjusting your website to specific audience. Eventually, all this will shape your brand’s online presence in the target market.

As a linguistic service, SEO translation deviates from traditional translation by adapting target text to SEO requirements. This means that SEO translation is a specific workflow which includes keyword research and localisation?>?content translation and transcreation based on the target audience?>?optimizing metadata. The final goal of SEO translation is to provide the client with fully localized website pleasing not only the needs of target audience but also the criteria of Google (or any alternative search engine) algorithms. Thus, in today’s localization industry, SEO translation can be considered as a specialized service which produces premium quality texts aimed at creating added value for your business.