Way Out There | The power of innovation

Brand Explorers,

From running shoes made by robots to a cycling helmets that fold and inflate in 30 seconds.

We're unleashing the power of innovation in this weeks Way Out There.

Is this the future?

╳?On: Lighter than?humanly possible ??

╳ Ventete and their innovative cycling helmet the aH-1 ??

╳ Tech-enabled apparel?innovation ??

╳ Swivel Vision:?Why are Liverpool goalies?wearing goggles during?training sessions? ?? ??

╳ Powered pants innovation??

╳ Mind bending?photography??????

╳ Our weekly?Studio Itinerary ???

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NOMADIC CREATIVITY: Lighter than humanly possible

Why downplay your innovations, when it can be used to set you apart?

When it comes to sports and performance footwear comfort and lightness rain supreme.

But the world of running and sports performance is a jungle, with tonnes to choose from.

So how do you set your brand and product as the one worth buying at such a premium?

Take a leaf from On

Their revolutionary new LightSpray? technology is set to turn the running shoe industry on its head.

And boy have they let us know it.

Check the campaign video below

???

It's innovation at its finest.

? It's created by robots?

? It’s the lightest elite-level shoe On have ever made.

? They’ve cut CO? emissions by 75% compared to our others.

? The upper is formed in a single three-minute step!

? There’s no glues, no seams. Reducing waste and emissions.

And what's best is...

...this innovation is already hitting pavements.

With the release of?their?new Cloudboom Strike LS shoe, dropping as the first model to feature?LightSpray technology.

HELL YES!

So what are you going to do?

Keep your innovation a secret or let your audience in?

Book your FREE brand appraisal below?and let's get talking about how we can help you?let your audience know about your innovations.

ON OUR SOCIALS: What we've seen and been talking about this week

Introducing: Aydin?Büyüktas

Aydin's photography?may not be reinventing the wheel, but his innovative approach to?capturing his mind bending images certainly is!

Check out his work HERE

Ventete aH-1

Through relentless development and rigorous testing VENTETE have released the aH-1 onto the world.An inflatable cycling helmet that folds flat and inflates in just 30 Seconds!

Nike & Hyperice: Tech-enabled apparel?innovation ??

Tech-enabled footwear and apparel designed to boost your?warmup and recovery.

Now that's mega!

Click the link to find out more about Nike and hyperice innovation?LINK

Swivel Vision: Why are Liverpool's goalies wearing goggles during training sessions? ?? ??

Well, it turns out there's actually an innovative reason behind the idea.

The Swivel Vision training goggles, limit peripheral vision, forcing the wearer?into more visual tracking or use of audio cues.

You see, the idea is that, the greater the challenge in training, the easier it is to reproduce those actions on matchday.

Click the link to find out more LINK

Powered pants innovation ??

Inspired by the mountain goat, one of nature's best climbers, these powered pants enable you to tackle elevation like never before. Mega innovation from Skip and Arc'teryx.

Hit the link to find out more LINK

STUDIO ITINERARY: 3x bits of culture to take into your weekend

1. SHORT FILM:?On | The Secret of LightSpray? | Dream Together

With all the?hype around On' latest running?shoe and the technology?behind it. We just had to include this short film, which gives a deeper insight into this game chaining?innovation?and product.

2. BOOK: Nike: Better Is Temporary

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, industry-defining innovations, previously unpublished designs?and so much more. Grab your copy?HERE

3. PODCAST: Create?Tomorrow: Dressed for Mars (or Netflix!)?with Vollebak

Listen in as Vollebak co-founder Steve Tidball highlights?some of the brand activewear innovations made to withstand extreme environments, war and space exploration and much, much more.

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