Way Out There | Inspired by ISPO

Brand Explorers,

We had an epic time at the OutDoor by ISPO event this week.

Meeting?and seeing all the incredible brands and products over the 3 days has had us inspired.

So it felt?fitting that this week's edition of Way Out There had?an ISPO vibe to it.

What's in-store:

╳ Unlacing limits with NNormal???♂???

╳ The coolest thing we saw at ISPO didn’t come with an epic trade marketing spend????????

╳ A creative?with?a foot stomping approach to street art ??♂???

╳ Our ISPO inspired?Studio Itinerary ?? ??

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NOMADIC CREATIVITY: Unlacing limits with NNormal's Kboix

Have you seen the incredible?NNormal's Kboix modular shoe?

Its modular design is a game-changer in the world of running shoes (and perhaps footwear in general?)

Its interchangeable midsole, which can be adapted to suit the wearer's needs and be easily repairable is epic.

It can also live in the digital world.

Through personalised QR codes in the shoe the Kboix links, the brand, and the consumer all together.

Enabling NNormal to offer a wealth of practical services, enhancing the overall user experience.

YES!

During the Outdoor by ISPO event, we encountered some truly amazing brands and products.

But this one really stood out.

Not just for its incredible award winning and game-changing modular design.

But for being a great example of...

"Why you must always look to change the rules of the game to stand out."

Because in doing so.

You give you?and your brand?the potential to:

Ⅹ Establish your brand as an innovator and leader

Ⅹ Open your brand to new users

Ⅹ Communicate your brands values

So ask?yourself, are you ready to unlace your brands limits?

STUDIO NEWS: An exclusive pre-show gathering for OTS exhibitors

Join Excursion Studio and partners at Black Lodge Brewery for FREE* craft beer & burgers.

Plus enter our Outdoor Trade Show ping-pong tournament for your chance to be crowned champion and win prizes.

If you are attending OTS and want to come along then RSVP by emailing: [email protected]

ON OUR SOCIALS: What we've seen and been talking about this week

ISPO 2024: Kaemp8848

The coolest thing we saw at OutDoor by ISPO didn’t come with an epic trade marketing spend. It came with something much?more special.

Find out more?HERE

Lenny Maughan

Forget free hand brush strokes, fine lines or cotton canvases.

This week's?Creative Explorer takes a foot down, pavement stomping approach to art.

Check out more of his work?HERE

STUDIO ITINERARY: 3x bits of culture to take into your weekend

?1. MAGAZINE:??SALTY Trail Running Journal #1

We discovered a host of new brands at ISPO and?SALTY rank high on that list.?This Trail Running Journal may not help your next race, but you will definitely be fascinated, captivated and inspired with its 130-pages packed with trail running stories, reports, interviews and much more. Go grab a copy HERE

2. SHORT FILM: A Cold Embrace

A Cold Embrace by Berghaus, is a?tribute to the beauty that lies within the cold and the power of the human connection with the elements.?Featuring Britain’s most storied mountaineer, Sir Chris Bonington.?It was great to see them and their products?at ISPO this week so we just had to?share this one with you all.

3.?PODCAST:?Running Long Podcast #119 Kimi Schreiber | The value of authenticity

It was great listening to Kimi ?at the ISPO Athletes talk this week. So with it fresh on our minds?we highly recommend you go check out?her?episode with Running Long Podcast, it's packed with insight,?stories and the main topic of conversation,?authenticity. Listen in full on Apple Podcasts HERE