Way Out There | Have you heard? Nature is now officially an artist ??

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Brand Explorers,

Some bloke called Albert Einstein once said:

"Look deep into nature, and then you will understand everything better." Albert Einstein

Nature's?creative superpowers have been proven to:

- Increases problem solving by 50%

- Boost?your brain power

- Spending time?make you feel 24%?happier

- Be a source of unrivalled inspiration

You and I?already know that right?

But the UN-Live?took this idea one step further.

For Earth day they officially turned nature into an artist.

Find out how below:

╳ How?United Nations-UN Live?turned nature into an artist???

╳ A photographer who uses nature as his canvas???

╳ A poncho that is also a tent from Nike ??

╳ An Excursion Studio announcement????

╳ Our?weekly dose of cultural?in Studio Itinerary ??

Come with us

Neil

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HOW NATURE BECAME AN ARTIST??

Did you know nature ?? is officially an artist?

You've heard the phrase:?"Messaging disguised as entertainment"

Well this here is an example of:"Messaging and fundraising disguised as entertainment"

Let us explain. ????

On Earth day last week the museum for the United Nations-UN Live, along with the help of AKQA (Hat tip for their creativity) launched a project called Sounds Right, and announced 'Nature is now officially an artist'.

A playlist on Spotify where the sounds of nature feature on tracks by artists; and crucially get credited for their work with royalties going back to nature.?

It includes:

Bowie x Eno x Nature?

Ellie Goulding x Nature

Mo x Nature

London Grammar x Nature

Nature’s royalties and donations will go to Sounds Right and will be collected by EarthPercent, a UK and US-based charity before being:?

“Directed to biodiversity conservation and restoration projects in threatened ecosystems around the world”.

It is genius right??

It goes against the grain of your stereotypical conservation and fundraising campaign:

? They've tuned ‘nature’ into our love of music?

? It creates value for people and brand 'nature'

? It's fresh, real and upbeat, no playing to the problem

Boasting 1,705,000 monthly listeners ???

That's some attention for nature.

All with very little media money spent. ??

ON OUR SOCIALS: WHAT WE'VE BEEN TALKING ABOUT THIS WEEK

Teo Giovanni Poggi

Not your average lensman, Teo is a photographer who goes beyond the summit of just your ‘top of the mountains’ snapshots.

Read and see more HERE

Nike: Is it a poncho? Is it a tent?

Nike's ISPA Metamorph Poncho is both!

Find out how it was born out of real a innovation philosophy HERE

A word on REI's community commitments.

Principal of Sunlight Sports, Wes Allen gives an insightful view on what US outdoor giant REI really contribute on a social level.

Are their commitments genuine? Or marketing here-say?

Read in full?HERE.

NEWS: EXCURSION STUDIO JOINS THE OIA

In my pursuit to help more outdoor, sports and lifestyle brands grow ?? ???? ????

We're thrilled to announce that Excursion Studio is now a member of the Outdoor Industries Association (OIA).

We're looking forward to be an active part of the community of people and businesses in the space, and sharing in their vision to 'Get more people active outdoors'.

STUDIO ITINERARY: 3X?BITS OF CULTURE TO TAKE INTO YOUR WEEKEND

?1. BOOK:??OSGEMEOS - Endless Story

A first major book into the Brazilian graffiti art duo OSGEMEOS (Gustavo and Otavio Pandolfo). Tracking the twins from their origins in 1970s Sao Paulo to the height of world graffiti fame.

Grab your copy from UNITOM?HERE.

2. ARCHITECTURE:??Cabin Knapphullet,?Sandefjord, Norway

Nestled amongst large rocks and surrounding vegetation, this very typical example of Norwegian coastal landscape, is the holiday home that dreams are made of.

3. Challenge: Run Free Challenge, Arc'teryx x Starva

Free your body and clear your mind by heading out and logging a 40 miles of running, hiking, walking or wheelchair activity through May.?You’ll be entered for a chance to win a pair of?Arc’teryx Sylan shoes, along with earning a shiny new Strava badge. To find out more and to take part click?HERE.

Finally.

Need your outdoor, sports or lifestyle brand to stand out more?

Download our FREE Excursion Studio Mini-Paper.

All you need to do is hit the link below.