Way Out There | Brands that literally take you somewhere new ??

Brand Explorers,

Step onboard as we spotlight the brands that are going places in?this week's?Way Out There.

What's onboard:

╳?Floyd GmbH | A case?of the unexpected

╳ 宜家 | Transforming the?commute

╳ Rubishack | The future of mobile living

╳ Bassano Club House | A hotel for cyclists

╳ 1UP Crew | Travelling the world to leave their mark?

↓

NOMADIC CREATIVITY: A?case of?the unexpected ??

The tale of a retired bodybuilder turned miniature model maker on his jollies.

Not the story you’d expect from a luggage brand right?

But that’s exactly what Floyd has rolled with (no pun intended ??) in their latest campaign.

“Elevating every Journey” is a departure from travel cliches and a step onboard of the unexpected.

It's a case packed with unexpected charm, personality and storytelling.

And that makes for a winning strategy ↓

→ Audience exclusivity

It connects with all types of travellers. Not just sun seekers.

→ Product confidence

By only subtly demonstrating their product, Floyd is showing real confidence in their product.

→ Going beyond cliches

Going beyond travel cliches and product benefits, gives Floyd a point of difference that allows them to stand out from those around them.

ON OUR SOCIALS: What we've seen and been talking about this week

Introducing: 1UP Crew

The graffiti collective who travel the world to leave their mark. CHECK OUT MORE

Bassano Club House | A hotel for cyclists

Championed by Basso Bikes, The Bassano Club House?is an?innovative concept setting new standards?in the world of cycling.

Part store, part coffee shop and part B&B it makes for the ultimate travel destination for intrepid cycling enthusiasts (and tourists alike).

Basso and?The Bassano Club House are redefining what it means to be a cycling brand.

IKEA | Transforming the commute

IKEA's RESTEN padded-pillow bag is a commuting game changer.

Comfort on the go whilst preventing the dreaded crooked neck from snoozing on your commute. But it's more than just a gimmick.

Identifying?Singapore as one of the most sleep deprived cities in the world. Where rest is often sought in unconventional places.?IKEA have found a creative way to not just bring comfort into peoples commutes but integrate their brand into their daily lives too.

Rubishack | The future of mobile living

Is this the future of mobile living? Who knows.

But whether it's hills, sand or water one thing we do know is that, no place is off limits for this tiny mobile home.

The unique Rubishack by Canadian manufactures Rubitracks?is making travelling in the comfort of your own home a reality. Where would you take it?

STUDIO ITINERARY: 3x bits of culture to take into your weekend

1.?Book: The Getaways - Vans and Life In The Great Outdoors

Discover the nomadic lifestyle of van life, from what it's like to what it takes in the epic The Getaways magazine. GO GRAB A COPY

2. Adventure: Bucketlist?bikepacking adventure

Ready for an?expedition of a lifetime? Join PANNIER.CC this December?as they bikepack the stunning landscapes of Annapurna, Nepal on this bucket-list adventure. BOOK YOUR SPOT

3. PODCAST:?The Subtle Art of Not Giving a F*ck ft Drew Binsky

Drew Binsky is a fearless traveller who's seen it all, having travelled to every country in the world.?So there's no better person to listen into for some top tips on?travelling the globe.

Excursion Studio: Brand Basecamp

Before you go.

We wanted to let you know that this week we launched Brand Basecamp.

We know that building your brand can feel like climbing Everest. It's a long way to the top.

So our new platform?Brand Basecamp is designed to help you get to the top.

Home to a?blueprint and expertise, it is specifically?designed for founders and small teams in the outdoor, sports, and lifestyle sectors.

And its designed to help you build consistent strategic direction for your brand and marketing. Plus?fuel your climb to the top with fresh ideas and tactics.

What you'll get by joining:

→ Big ideas without the big agency spend

→ Clarity, consistency and creativity

→ Expert guidance

→ Time techniques

→ On-Demand problem solving?

Ready to hit Brand Basecamp?

The first 5?founding members?20% off.

But be quick...

....3 of these spaces are already taken.

Book a call to discover what Brand Basecamp can do for your brand and marketing.