Way Out There | Beyond the gear
Neil Bennett
I help outdoor, sports and lifestyle brands grow ?? ???? ???? | To the outdoors via 20 years building global brands in strategy, advertising and design ?? | Delivering fresh ideas daily for marketeers and founders ??
Brand Explorers,
It's the?Outdoor Trade Show (OTS) in Liverpool (our home city) next week.And with brands looking to showcase a wealth of new products and gear, we're taking a look at how taking your?brand's gear beyond just their capabilities and tuning into something more can be a great strategy.
What else is?in-store:
╳?Klattermusen:?Going beyond product capabilities???? ??
╳ A lensman with a keen eye for?minimalism?and the hidden beauty of the natural world ?? ???
╳ British Heart Foundation's England till I died?????????
╳ Our weekly?Studio Itinerary ?? ??
Nomadic Creativity: Going beyond product capabilities
“We’ve been so busy with rain, wind, and cold that we almost forgot about good weather.”?
Love it! Hot off the back of opening their first UK outpost, Klattermusen are looking to celebrate the warmer weather ahead.
With a new product range designed for warmer, more humid climates.
And their new campaign called ‘All Days Considered’ is helping to showcase this.
Whilst also showcasing?how Klattermusen put the same technical protective capabilities into all their products.
But rather than tune solely into the ‘products capabilities’.
They’ve tuned into the moments that they come into their own.
From:
X Trekking across?sun filled valleys
X Hiking up a sun kissed hillsides
X Camping out with friends in outbacks And this tuning into the moments?is a great strategy. Why?
Because it helps Klattermusen to:
X Show real confidence in their products
X Build product confidence within their?audience
X Connect to?a whole new audience
Studio News: An exclusive pre-show gathering forOTS exhibitors
With?only 4 spots remaining for the event?it's looking like a sell-out.
领英推荐
Want to join fellow OTS exhibitors??
Then RSVP to: [email protected]
Be quick!
On Our Socials: What we've seen and been talking about this week
Khumais Idrees
A lensman with a keen eye for minimalism and?the hidden beauty of the natural world.Check out more of his work?HERE
British Heart?Foundation
British Heart Foundation just scored in the perfect moment with their latest thought provoking?campaign?????????
Find out more?HERE
Studio Itinerary: 3x?bits of culture to take into your weekend
?1. BOOK:?Jobst: Ride Bike!
A 224-page book from Isola Press that tells the story of imaginative cycling trailblazer Jobst Brandt (1935-2015), who helped shape the way we ride drop-bar bikes off road today. Grab your copy?HERE
?2. FILM:?Dirtbag: The Legend of Fred Beckey
On May 28th, 2021, Satisfy participated for the first time in The Speed Project, an unsanctioned 344-mile relay race that begins in Los Angeles and ends in Las Vegas. There is no official route, leaving teams to devise their own way from point A to point B. Watch via our blog?HERE
3.?CHALLENGE: Bob Graham Round
Think you have what it takes to tackle a 66 mile, 27,000 ft circuit of 42 of the highest peaks in the English Lake District all within 24 hours? Find out more about the Bob Graham Round HERE
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