The Way to Be Memorable

What we instantly learn and remember most about someone is not so much their title, but how they made us feel.

Forget what you heard about your personal brand being about having a bright and shiny website (that you spent so much money on), fancy business cards, and the perfect logo. Those are just the 1%.

What will take you far in your business is what I call, your Inner Ingredients. It is what makes you memorable, what makes you stand out, and they serve as the foundation of your brand. When you don't have a strong foundation for your business, like a house built on shaky ground, a strong gust of wind will easily topple it over.

Your business cannot thrive on a shaky foundation. You won’t have the impact that you want and your voice will be a me-too version of someone else.

You deserve better. Your clients deserve better. The world deserves better.

Whether you are being hired, invited to speak, elected into office, given a project to lead, you will 1000% be chosen for how you make people feel first followed by your capabilities, skills, title, portfolio, etc.

It is the experience of you and what you bring to the table that makes people want to work with you and buy from you.

This is the idea I emphasize in my Brand Revamp program. 99% of your personal brand comes from within and it is important in business that you lead from there.

Your inner ingredients are:

1. Your Core Values; what is important to you. What you stand for or against. What you believe in.
2. Your Strengths/Passions inventory; what you do better than anyone else. The places that give you the most energy
3. Your Story; the high’s and lows of your journey in how you came to do this work. Lived experiences and lessons learned
4. Your Why; this mission and vision that gets you out of bed every morning

Do me a favor and don’t skip over these key parts of building your business with an authentic personal brand as the centerpiece for long term growth.

With love,

Ariane