By the way . . . . .
Happier times

By the way . . . . .

Forget about your masks, your jab passports and quarantines…. there’s a whole new problem emerging for airlines. And its all at sea......

In the event you’re able to climb aboard a plane, you might not get your coffee. Not only is there a potential shortage of coffee, but there are no cups to drink it from and no spoons to stir it.

The problem isn’t that there is a real shortage; the spoons and cups and coffee exist – the problem is there is no one to ship it to where it’s needed. Where have the shipping containers gone? Well, there are few ships, sailing less frequently and no ports open for them to dock. If they do, there are few workers to process them.

And because there is less cargo moving around and demand has plummeted. Factories in China and elsewhere are producing less, or even not at all.

This is all because of a world we have created which is based on short-term profit where everything is centered around speed and volumes.

This is your Globalists Utopia, and frankly – it’s not going well.

Those of us old enough to remember, can go to the last time logistical issues were almost, but not quite, an airline killer. The oil crisis in the mid 1970s created a temporary halt to the movement of goods for a while, however there are three key differences between then and now.

First, the march to true “globalism” was still in its early stages so products were not shipped so frequently to so many places or so far, or in such volumes.

Secondly, the containerization revolution was also in its infancy so the total reliance on containerized movement of product was buffered by the availability of similar goods closer to home, albeit more expensive.

Thirdly, and most importantly, the people who ran the businesses that used and shipped goods in those days were the generation who knew and understood what it was like to manage logistics in a chaotic post-war world. They knew how to manage a crisis.

In writing this article, I spoke to a number of people from the industry affected by this, and noticed the similarity in their comments.

One key issue is the mindset of customers – particularly in the US – who have been conditioned into a Walmart-style “Just in Time” supply chain built to follow algorithms to a point where they are not interested in supplier’s excuses. They just make demands.

Well, it’s wake-up time!

As Federico Heitz, CEO of Kaelis, supplier of airline disposable and rotable equipment says, “Harvard doesn’t teach you this. They simply don’t tell you how things have to work in a war economy – because that’s what we have right now.”

“This is no longer a ‘Just in Time’ system we have to work with. It’s a ‘Just in Case,’” he adds. Heitz says Kaelis is now closing on orders for delivery in June 2022.

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Kaelis is now closing on orders for delivery in June next year

It’s not only the customer’s operations managers who need to be convinced, it’s primarily the accountants – and they are often the hardest to wake up to the reality of the situation.

In my own experience, consulting to both suppliers and users of product, my message is very clear. Don’t ask how much you can save by not spending on mitigating risk. Ask how much you can potentially lose if you don’t.

As you sit at the table of the globalist’s poker game, you may have played some risky hands recently, but fate has just called your hand and is holding a royal flush. Sorry, you lose.

In an interview with Sola Netherlands, cutlery supplier to more than 90 airlines, Export Manager Hans Engels says there are further multi-faceted problems. Ports are closed or severely restricted and tens of thousands of containers are trapped. The shipping lines are mothballing ships but still have huge costs, so they are in no hurry to run empty. This restricts capacity so per container costs are increased to mitigate. Freight charges have increased up to 500 percent in the past 18 months.

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Sola’s super light-weight, recyclable steel cutlery

It doesn’t stop there. The source of supply has significantly realigned. Most airline onboard equipment comes from China, by sea. The Chinese juggernaut of globalist-based supply has engineered itself into an unstoppable tanker heading for the shoreline. Built solely around the “Just in Time” and build-fast-produce-fast-sell-cheap school of economics, there is absolutely no provision for when everything is turned upside-down. The immediate effects of this are felt.

“In our case, COVID shut down some factories. They either went bankrupt or have switched to a commodity they can produce and sell more easily. It means that some need to go to larger factories that have survived. The problem there is that they have huge demand, so they pick and choose what to accept,” Engels says.

This is where airline provisioning has the disadvantage. The volumes we demand are nothing like the in the retail sector so the choice between 50,000 airline teaspoons and five million dinner sets for Walmart, is an easy one.

And even if they accept the order, you’ll need to be patient because, as Engels says, “You need to wait unspecified times before you are next in line.”

So airlines are in an ironic situation. Faced with pressure to reduce carbon emissions and also a ban on single use plastics in the EU, the option for Kaelis’ plastic-free containers or Sola’s super light-weight, recyclable steel cutlery is problematic because the stuff can’t get shipped to them.

Food makers are also not exempt from this crisis. Frankenberg Managing Director Laura Schlaadt says, “We have seen increased costs in packaging directly attributed to transport fees for our suppliers, as well as experiencing our own challenges in sourcing some far east consumables. However, we try to mitigate any production problems with careful forward planning and close cooperation with our customers and suppliers.”

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Frankenberg says it has seen increased costs in packaging directly attributed to transport fees for suppliers

This further strengthens the argument for Just in Case planning rather than Just in Time. Logistics in airline catering has always been a little crazy. The famous anecdote which goes back many, many years – possibly true – is of a large US carrier’s French wine shipped in bulk from France to Chicago by land and sea to a central dispatching warehouse. Then sent back to Paris for uplifting onto a flight from Paris to Chicago. We have to do better than that.

What is the solution? Well in many cases there isn’t one, however the expensive but very obvious one (apart from reducing the amount of product we actually need) is for the airlines to shift their own stuff around themselves – and so we’ve seen throughout these past 18 months massive growth in air cargo.

The big problem of course is that shipping your own stuff doesn’t make you money.

So, if you really need that coffee, is this is the rebirth of the Thermos Flask?

Sonia Debas Gea

A l'écoute de nouvelles opportunités professionnelles. ???? ????

3 年

Very interesting analysis…. And caterers haven’t anticipated this situation either unfortunately.. especially consideration the new European regulations. Thank you for this warning.

回复
Joanne Cook

CEO at Purple Kitchen Events LLC-Event Management, PCO Services, Consultancy

3 年

Great read, and wonderful pic Jeremy! ??

The whole idea of having an (economy class) tray onboard your with food should be questioned. The money goes into disposables/ logistics/ transport/ and a whole lot other expenses, instead of the focus point; nice food while traveling. It is time to think out of the box.....

Vimal Kumar Rai

Executive Educator, Inspiring Leadership and Driving Exceptional Customer Experience for ambitious Enterprises | Founder: Commercial Excellence Partners | Speaker | Travel-Tech ?

3 年

Great article, thanks Jeremy. Every airline - and supplier - should have seen this coming since last year. There has been enough politics and disruption otherwise to suggest that 2021-2023 was all about risk mitigation and not efficiency. For most large domestic manufacturing markets - like the EU, US or LATAM etc - the answer is to source locally. In turn this will mean higher prices all the way through the supply chain right up to passengers. That last bit has not hit yet - watch for it.

回复
Hugo Moura

Business Sales Manager

3 年

The other problem is that many airlines rely on intermediary companies, which do not produce any of the items they supply. Now is the time to look directly at manufacturers, who have the ability to supply airlines directly and with benefits, not just financially but by geographical proximity. In Europe there are manufacturers that support intermediaries but with the capacity to guarantee direct supply and that allow airlines to stop being dependent on the intermediaries who only work with manufacturers in China or India.

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