The Wave: September in Review

Hola Team! In this fab fall issue, the MarComms Massive is serving up hot takes on September’s Wavemaker, industry awards we scooped, podcasts gone brand integration ??, and yes…what we’re reading and listening to. Get your monthly recap of the tasty tidbits you crave as we navigate the ever-changing media landscape together. And remember friends,?we don’t ride the wave; we make the wave. (5-minute read)

Wavemakers???

Meet a real life wavemaker! L’Oréal's Yingying Mao, Digital Associate

My journey at Wavemaker began right after I graduated college in 2022 on the?L’Oréal?Luxe digital team, and I could not be more grateful for everything I have experienced. I distinctly remember writing down on my bucket list a year ago, "Secure my first full-time job in marketing." Now, not only am I here, but with the help of my team, my clients, and Wavemaker, I am making real progress towards achieving my career goals.?

Working with?L’Oréal?brands to develop trendy, innovative strategies and then executing them is both exciting and rewarding. In less than a year, I’ve had the pleasure to work with some of the largest digital platforms such as HBO Max and Cosmopolitan on omnichannel campaigns to support two new luxury fragrances launches. I would love to give many thanks to my entire team and leadership for guiding, supporting, and developing my expertise and skillset so I excel forward.?

Bringing our media activations to life is never easy. It involves lots of brainstorming, hard work, and communication in the background. But when I see our team’s final work across media channels generating buzzwords and our final campaign performance quantitatively proving that we have delivered value for the clients, this provides me a sense of tremendous fulfillment and fuels me to continue to work harder.

As we evolve in the rapidly changing marketing world, my WHY and HOW are as solid as ever. My why is to shape consumers’ brand decisions and experiences through marketing and technology. And my how is to open eyes, ears, and hearts, and keep finding better ways for growth.

Cheers to continuing provocative growth for our clients and the Wavemaker?L’Oréal?team!

Positive Provocation 101???

Wins we garnered via Positive Provocation

• M&M Global Awards 2022?- Wavemaker celebrated a clean sweep of Grand Prix awards including Best Finance and Utility for Coinbase’s “Less Talk, More Bitcoin.”?
• Wavemaker is now a Meta certified company!??And that means that Wavemaker?is recognized by Meta for proven certification-verified digital expertise?which can lead to more efficient campaigns for our valued clients.??
• OMMA Awards?- Wavemaker US’ submission for Ecolab's “Take Back Your Social Life” campaign has been named a finalist!?

Wave-making???

Brands and media updates making, you guessed it, waves in the industry

• Product placement could start infiltrating podcasts: Here is how one network is experimenting with it?(Marketing Brew)?
• McDonald’s is creating adult happy meals because of us?(The Takeout)?
• Fighting climate doom with solutions-focused (and science-backed) inspirational TikToks?(Adweek)?

Read Like a Wavemaker???

The words that keep our brains buzzing

• Airbnb co-founder bets on remote work amid back-to-office push?(Bloomberg)?
• Good is the new cool: market like you give a damn?(Bobby Jones and Afdel Aziz)

Listen & Watch Like a Wavemaker???

Audio and video goodness

• Audio:?Get to know “one name Naima”?(Dear Culture, Podcast)?
• Video:?Why launch a video podcast and how can you benefit?(Riverside, Article)?

Be the Wave,?

The MarComms Massive (Davida,?Porscha, and?Julia)

The Wave -?Subscribe on LinkedIn?HERE?for monthly positively provocative updates about the people, work and trends that make Wavemaker the award-winning media agency that it is.?

Updates or questions? Email:?[email protected]. Thanks!??