The Wave: October in Review

In this Veterans Day salute issue, the MarComms Massive is serving up hot takes on October’s Wavemaker, industry awards we gobbled up, stages we spoke on, DEI causes we supported, and tea we’re sipping in the form of what we’re reading and listening to. Get your monthly recap of the tasty tidbits you crave as we navigate the ever-changing media landscape together. Make sure to check out resources from our own Will Wilton and team (hey fam!) for Vets at the end of the read because Vets rock. Periodttt. And remember friends,?we don’t ride the wave; we make the wave. (5-minute read)?

Wavemakers???

Meet a real life wavemaker! DoorDash's Chyann Sapp, Strategy Manager

I joined Wavemaker a year and a half ago as a Strategy Manager on the DoorDash team after transitioning from the nonprofit, public, and private sectors. As a newbie to media, I get opportunities each day to explore new skills and tools that help our team to deepen our understanding of clients' core needs and goals. The best part of my job thus far has been cultivating relationships with mentors who graciously allow me to pick their brains and absorb their vast knowledge of the media world.

Beyond our devotion and work ethic, I appreciate that our team brings an abundance of unique experiences and perspectives that help us to challenge client growth and success. The DoorDash team is constantly brainstorming innovative ways to advance client goals because we understand the importance of not only securing DoorDash’s strong hold in the food delivery space but enhancing consumer experience and expanding brand visibility across new verticals.

As a strategy manager, my role amplifies positive provocation by pushing our teams to go beyond the briefs, deepen understanding of clients’ problems, and expand the role of the media plan in crafting effective solutions. I believe the vital aspects of success in positive provocation include committing to active listening, being a lifelong learner, enjoying the analysis and visual storytelling process, and always saving space for creative exploration.

Positive Provocation 101???

Wins we garnered via Positive Provocation

• Adweek Media Plan of the Year?- ANOTHER ONE (Dj Kaled voice) Another win for?Wavemaker US?team Coinbase! "Less Talk, More Bitcoin" is the ad that keeps on giving. From its buzz-worthy premier at Super Bowl 2022 that effectively "broke the internet" (temporarily crashed the Coinbase app with 20MM+ hits within one minute) to winning an?Adweek?Media Plan of the Year award. Hats off to our Wavemaker US Coinbase team on this massive win!?#wavemaker?#adweek?#media?#awards
• Advertising Research Foundation David Ogilvy Awards?- Thrilling, innit??Wavemaker US?Navy team scooped Silver at the 2022?Advertising Research Foundation (ARF)?David Ogilvy Awards celebrating their efforts in Sports, Media & Entertainment. The team was recognized for the exceptional research (developed by?VMLY&R) used on the HusKerrs Navy Bootcamp campaign created in partnership with?Enthusiast Gaming.?#ARFOgilvys
• Festival of Media North America Finalist?- Slow clap ??, glitter body roll and congratulations to our?Coinbase?team on this incredible recognition for "Talk Less, More Bitcoin." The ad is so poppin’ that it’s considered for TWO categories (Best Tentpole Campaign & The ROI Award). See the full list of finalists and read more about the 'Take Back Your Social Life' campaign?here.#FOMNA22?#Awards?#Wavemaker?

Say It Again for the People in the Back

Public Thought Leadership??

• Advertising Week 2022?– Say it again for the people in the back???
• We shared thought leadership at four panels during one of the industry’s most influential engagement initiatives, Advertising Week.?Dennis Potgraven,?Delphine Hernoux,?Belinda Moon, and?Kelly Howard,?thank you for sharing your thought leadership and bringing our expertise to the people, okay!?With topics such as finding the ROI upside of economic downturn, the new landscape of privacy and marketing, how weather supercharges storytelling and how leading executives go beyond merely capturing attention, your thought leadership not only speaks to current concerns, but offers solutions for how to strategically address upcoming developments. And that’s on that.??
• Equality Lounge?– Come through DEI.? The Female Quotient livestream?sprinkled gems from our Chief Data & Analytics Officer, Delphine Fabre-Hernoux, on the new landscape of privacy and marketing?#awnewyork #wavemaker #dataprivacy?
• Amazon Unboxed?–?Unwrap all this goodness.?Brianna Finelli, Head of Commerce, took the Jacob Javits stage with our client Church and Dwight for?#AmazonUnboxed. There they discussed how effective use of insights drive action.??

Meet Me at The?

Events and such?

• Dear Black Talent Power Summit?- No cap??? we supported the Dear Black Talent Power Summit on October 20th, launched by the?4A's?foundation and VMLY&R. The Power Summit is a gathering of industry professionals invested in the inclusion of Black talent in marketing and advertising.?

Wave-making????

Brands and media updates making, you guessed it, waves in the industry

• Kathy Baird?left Nike to join The Washington Post as chief communications officer and Phil Zimmerman will manage domestic press communications (Axios)
• Saucy Santana uses platform to promote voting?(AdAge)?

Read Like a Wavemaker???

Words that keep our brains buzzing

• Multipliers: how the best leaders make everyone smarter?(Liz Wiseman)?
• The Power of Moments: why certain experiences have extraordinary impact?(Chip Heath and Dan Heath)?

Listen & Watch Like a Wavemaker???

Audio and video goodness

• Audio:?Now with more BIMI!?(Marketing Over Coffee, Podcast)?
• Video:?Why I believe you can't pivot podcasts to video?(Rolling Stones, Article)?

Resources, Resources?

Because we all get by with a little help from our friends?

• The Wounded Warriors Project,?Hope for the Warriors,?Fisher House Foundation,?Homes for Our Troops, and?K9s For Warriors?are a few organizations where those who wish to donate can do so. (Will Walton, Wavemaker ERG)