Watch: Real customers on AO TV adverts?
It's exciting times for the brand team here at AO. In the last few months we've been on a journey to find the best customers to feature in our latest adverts.
It's not easy to find the right family: They need to fit the brand and have the right story to tell. Luckily, we had hundreds of customer who applied, and with enough time and petrol we managed to meet many of them and cast the right one.
I wanted to share our latest ad with you - featuring the Cripps family.
This is their audition:
and this is the final ad (yeah, we used some make-up).
And now a question for you:
If you'd only watch this one ad, would you think they are real customers or actors?
Does it really matter ?!
Add a comment or like if you read it, so I'd be encouraged to post more.
P.S. if you want to feature on our advert, let me know :)
Yossi.
I help companies engage customers early & co-build products to their needs —in just 90 days ?? My battle-tested method saves 50% on development costs & maximizes growth!
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CEO @ Immigrant Women In Business | Social Impact Innovator | Global Advocate for Women's Empowerment
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1 年Great post, Yossi! Thanks for sharing!
Enjoying my retirement
8 年Hi Yossi, a German contact commented to me on our presently running tv adds in Germany. He said that the fact that people can tell that there are no actors involved, makes the adds extra special and very much appreciated. I liked both clips. I would risk it one day to go for something like the audition clip. Not for a long period, but just to draw extra attention. Regards, Guido
I liked the first one!