Watch, Read, and Talk About: Web3 for B2B, Content’s Future, Nike v. Adidas, and More
Content Marketing Institute
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
??? Speaking of: Instagram Is Testing NFTs. But Is It Missing the Point??
Instagram this week invited a handful of creators to share digital collectibles on the platform. But the opportunity for businesses lies not in NFTs as collectibles but in the utility that can be built in, as Robert Rose explains in this short video. If you missed it on LinkedIn this morning, watch it here (or browse the lightly edited transcript).
??? Looking forward to: How Web3’s Promise Is Closest to Content Marketing, May 19?
How will Web 3.0 ideas like decentralization, blockchain, and media ownership affect how businesses market products and services? Hear about the implications of these trends for content strategy and content marketing at the next virtual session of the Bay Area Marketing Meetup (featuring Robert Rose). The meetup is open to everyone – RSVP to get the link.
?? Reading list: 4 Trends That Will Shape the Future of Your Content Program?
No one knows for sure what content’s future will hold. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with – and maybe even get ahead of – audience preferences.
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?? Overheard: How Nike and Adidas Battle for Brand Love
Marketing Dive goes deep into the rivalry between two athleticwear giants. Both earn cheers (and some jeers) for using star-studded storytelling to earn a place in consumers’ hearts. Now they’ve moved their competition to a new arena – the metaverse. Who will come out on top?
?? Sound Off: NFTs, the Metaverse, and Web3
Sick of hearing about NFTs, creator coins, blockchain, and Web 3.0? Do you think they offer real promise for B2B brands? Let us know in the comments! ??
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Writer | Corporate Communications
2 年We were just talking about the metaverse and Web3 for B2B at our company, and a recent study we did told us that maybe… it’s not entirely the Eden they think it is ?? Specifically, we found that: - In its current state, the metaverse seems to be directed mainly towards men (64%), higher-tier companies (60%), and digitally-savvy Gen Z users (55%). - 52% of brands believe customers are ready for the metaverse. However, a second study we did to the general public shows that 54% of users would not trust a virtual world. - The majority of the brands surveyed (68%) believe the technology will boom in as little as 5 years. So perhaps brands need to take a closer look into their metaverse investments?