Watch + Read + Listen

Are you struggling to reach your target audience with your marketing efforts? Do you want to increase your brand's visibility and connect with your audience in a meaningful way? It may be time to adopt a new marketing strategy - one that focuses on watch, read, and listen.

As a marketer, I know that different people consume content in different ways. Some prefer to watch videos, while others like to read blog posts. And then there are those who prefer to listen to podcasts. That's why my game plan for any marketing campaign is to be present on all three platforms.

Watch

Video is one of the most effective ways to engage with your audience. It allows you to showcase your products or services in an engaging and interactive way. By creating unscripted and authentic videos, you can build trust with your audience and establish your brand as an authority in your industry.

When I started working with a pain management clinic, I knew that videos would be a crucial part of our marketing strategy. We created testimonial videos, news and information videos, and internal videos about the people in the practice. We made sure that the videos were unscripted and heartfelt, so that viewers could connect with the real people behind the brand.

Read

Not everyone has the time or inclination to watch videos. That's why we also started a blog on the clinic's website. We made sure that the blog was easy to read and provided valuable information for chronic pain sufferers. We asked the providers in the practice to write blog posts about their experiences, their passions, and the questions they were asked the most. By creating relevant and informative content, we were able to attract more visitors to the website and establish the clinic as a trusted source of information.

Listen

Podcasts are becoming increasingly popular, and for good reason. They allow listeners to consume content while they're on the go, whether they're driving to work or working out at the gym. By creating a podcast, we were able to reach a new audience and provide them with valuable information about pain management.

Our podcast featured stories about the physicians in the practice, as well as discussions about treatments and healthcare-related topics. By providing our audience with high-quality content in a format that they prefer, we were able to establish a deeper connection with them.

The Power of Watch, Read, and Listen

By incorporating watch, read, and listen into our marketing strategy, we were able to reach our audience where they were. We didn't force them to consume content in a way that was uncomfortable or inconvenient for them. Instead, we met them on their terms and provided them with valuable information in a way that they enjoyed.

In conclusion, by providing valuable content in a format that your audience prefers, you can build trust and establish a deeper connection with them.