Watch out for these common prospecting mistakes when building your SDR team.
When starting your own company and you're looking for rapid growth, the SDRs are tasked with making a bunch of sales calls. It can be challenging to keep up with your leads and prospects. And if your SDRs don’t do the follow-up work, you will have some problems.
The good news is that there are simple ways to prevent SDRs from making common mistakes that could impact your relationship with your lead/future customer.
Here are some of the most common ones:
1. Administrative errors like using the wrong variable on an email, spelling mistakes, or inputting the wrong data can significantly impact your conversion rates. Still, SDRs can easily avoid these mistakes.
2. Sales leaders can reduce the likelihood of errors by ensuring an equal emphasis on the quantity and quality of outreach.
3. Make sure your SDRs team is trained to proofread and look things over for quality control and that their prospecting process doesn’t rely entirely on automation. If SDRs become overly reliant on automation, their outreach loses that personalized human touch.
Finally, ensure your SDR Managers understand the sales enablement platform (SEP) or CRM they use. They don’t need to be experts in either case, but they should have enough knowledge base to know how to fix their own mistakes instead of coming to you or the ops team.
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