Watch My Take on the 2021 GPS Marketing Trends
RJ Krawiec
Principal in Deloitte Consulting, Government and Public Sector Leader in Deloitte Digital
Last October, our team published the 2021 GPS Marketing Trends - providing a GPS lens on seven global marketing trends with examples from the field. Our goal: to guide public sector leaders as they look to create a more human connection with their workforce and the people they serve.
From conversations with 2,447 global consumers and 405 US executives from global companies, the team of researchers examined how the unprecedented change has shifted seven distinct global marketing trends for 2021, including:
- Lead with purpose
- Seek out fusion opportunities
- Embrace citizen participation
- Scale agility
- Reimagine the human experience
- Commit to building trust
- Transform talent experiences
The underlying message? Public sector leaders are looking to create a more human connection with their workforce and the people they serve.
In our evolving climate as we adapt to the new way of work, we need human connection now more than ever. To bring that to life, I sat down to highlight this year’s trends in video format.
I hope you’ll gain a new perspective on the way we can share and grow marketing efforts by strengthening connections with human experience.
Experience Designer | Creative Strategist
3 年The video medium brings these takeaways to life in a way that goes well beyond the written trends report!
Senior Vice President at Aptive Resources
3 年These are awesome RJ. Love the perspective on the chemistry betweeb HCD and tech and how that can actually reduce the burden agencies feel in reaching out.