Watch for Ice on the Bridge

When first deciding to take the leap to establish a company it may be easy to become over exuberant in your expectations. To this I would say; watch for ice on the bridge. In the beginning, nothing will be perfect. In fact, nothing will ever be perfect. Claiming to be a perfectionist is just an excuse to never get anything done. Focus on the big picture. The aesthetics will iron themselves out on the way. The beauty of the beginning is nothing is set in stone. Everything can be changed. So don't waste too much time worrying about arbitrary details such as your company's font or color schemes. Rather, focus on providing value and solving problems. Instead of spending hours choosing templates, watch for ice on the bridge, focus on perpetually improving your business's position in preparation for times of crisis.