Watch Eclectic, A new video by Steve Utley, Head Creative of S-Squared Creative.
Stephen (Steve) Utley Branding, creative services, marketing strategies
With a passion for leading and managing branding, marketing and communications campaigns, I possess an innate ability at refining a brand’s look and messaging that resonates and drives financial results.
Eclectic https://youtu.be/QNdEhG9SULk
Creativity takes on many forms. A fine artist wields a paint brush, a writer uses a pen and a sculptor a mallet and chisel. When interjecting creativity into communications a combination of elements are essential to connect with the target audience. A baseline of accurate linear information, market and audience data with overlaying abstract creativity is essential to motivate an audience to stop and take notice. First and foremost the product and service being presented must be relevant and in demand. It must align with the current or future needs of the audience. Secondly, what’s being pitched must be visually and verbally linked in the minds of the audience. Savvy creativity in communications doesn't always need to be over-the-top to cause the desired effect you are looking for.
View Work at: https://www.ssquaredcreative.com/