Watch Better Confectionery Unfold with AAK Experts
The confectionery industry has a delicious yet challenging opportunity to satisfy the sweet tooth of a new generation. Today’s consumers are focusing on indulgence and well-being, seeking not just comfort from their favorite treats but also health benefits and sustainability claims.
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Chocolate, an enduring source of joy, continues to be a permissible sweet treat and indulgence. Despite the changing times:
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This enduring love for chocolate is a clear signal to brands: the craving for sweets is as strong as ever. However, they don’t want any old treat; they are on the lookout for ‘snackfections’ that promise a healthier edge, reflecting their nuanced views of a balanced diet that harmonizes indulgence with wellness.
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Some marketing claims they’re looking out for include:
Source: Mintel. Chocolate Confectionery, Mintel, US, 2022.?
Behind the Confection Expert
In our latest video, “Our Experts Know: Better Confectionery,” Sneha Karthikeyan, AAK’s Senior Scientist, takes you inside the confectionery lab in Edison, New Jersey. Here, innovation meets expertise, where a confection concept is transformed into a market-ready product. Whether it’s creating the perfect creamy mouthfeel or achieving the ideal melt point, AAK’s experts will partner with you to develop the right confectionery fat that brings your confectionery visions directly to the shelf—with better results.
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This behind-the-scenes look provides insight into the Co-Development process that ensures your confection has just the right solution to meet any product requirement. From developing bloom-resistant coatings to creating glossy molded shells that snap perfectly with each bite, AAK’s is committed to Making Better Happen? with its strong legacy of expertise in confectionery fats and oils.
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Our Experts Know: Better Confectionery ?
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Transforming Treats with Co-Development
Through our Co-Development approach, AAK works closely with customers to develop fat and oil solutions that cater to specific consumer needs. This collaborative partnership ensures that confections are not only better tasting but also better for consumers and the planet.
Take a Peek Inside AAK’s Labs
AAK, a global leader in specialty vegetable fats and oils, is pioneering solutions that not only meet but exceed consumer expectations. With an emphasis on sustainability—from sourcing transparency to traceability—AAK is committed to improving value while maintaining the beloved sensory qualities of confections.
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With the Confectionery Lab in Edison, New Jersey, and the attached analytical lab, our experts can help analyze our customers’ prototypes for:
Sweet innovations - from creating a coating fat that’s lower in saturated fat to delivering a good gloss that has a satisfying snap - are all possible by partnering with AAK’s experts.?
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Making It Better, Today
If you’re intrigued by how experts in confectionery fats anticipate and respond to the complex demands of the modern consumer, or if you're simply curious about how your favorite treats are made better, then this video is a must-watch. Dive deep into the world of confections with us and see how AAK is making the deliciously good, better.
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Ready to see the expertise for yourself? Click here to watch the full video and explore how AAK’s innovations are setting new standards in the confectionery industry. Let’s make better confections together!
Want Even Better?
Learn more about plant-based solutions from another talented AAK scientist here. [link ‘here’ to Plant-based LI newsletter once published]