WARNING: Why You're Losing Six-Figure Enterprise Deals (And What to Do About It)

Listen: If you're losing six-figure enterprise deals to inferior competitors, what I'm about to share will make you angry.

Because once you understand why this is happening, you'll realize you've been playing the game all wrong.

Let me prove it to you...

The $2.4 Million Wake-Up Call

One of my clients – let's call him Mike – lost a $2.4 million enterprise contract to a competitor.

Here's the kicker: Mike's proposal was better. His price was better. His portfolio was better.

Heck, even the prospect admitted Mike's solution was superior...

Yet they chose his competitor!

Want to know the gut-punch reason why? The prospect's exact words were:

"We went with them because they felt like the safer choice."

OUCH.

But here's what's really going to sting: This happens every single day. And it's probably happening to you right now.

The Brutal Truth About Enterprise Buyers

Look, here's the thing about enterprise buyers...

They're SCARED.

Not just a little worried. I mean wake-up-in-the-middle-of-the-night terrified of making the wrong decision.

Why?

Because their job is literally on the line.

Don't believe me?

The 2023 B2B Trust Report by Edelman found something shocking: 68% of enterprise buyers choose "familiar" vendors over better ones.

Read that again.

They're literally choosing WORSE solutions because they feel safer.

(And if that doesn't make your blood boil, you might want to check your pulse.)

The $783,000 Turnaround Story

Now, let me tell you what happened when Mike finally "got it."

Using the exact system I'm about to share, Mike transformed his approach. In just 97 days:

- His meeting-to-close rate jumped from 17% to 31%

- He closed three enterprise deals worth $783,000 combined

- And get this: He did it charging MORE than before...

How?

By becoming the SAFEST choice in his market.

The "Safety First" System That Changes Everything

WARNING: What I'm about to share isn't sexy. It isn't some "growth hack" or "ninja tactic." It's a methodical system that WORKS.

Step 1: The Omnipresence Protocol

First, you need to be EVERYWHERE your prospect looks.

Here's exactly how:

1. Get their email address (using a combination of LinkedIn Sales Navigator and Seamless is your best friend here)
2. Upload it to:

- LinkedIn Ads

- X (formerly Twitter)

- Google Display Network

- AdRoll

But here's the part nobody tells you: Your ads should NOT sell.

They should simply make you familiar. (More on this in a moment.)

PROOF: A New York agency implemented just this piece and simply saw their reply rate improve by 10x within 2 months. Their words:

"Prospects started saying 'I see you everywhere' before we even pitched."

Step 2: The Committee Conquest

Here's a damaging admission: This next part takes work. Real work.

You need to identify and engage EVERY member of the buying committee. Not just the decision-maker.

EVERYONE.

Here's your exact action plan:

1. Use LinkedIn's advanced search to find every stakeholder
2. Comment on their posts (but not with "Great post!" garbage)
3. Share insights that prove you understand their world
4. Repeat. Every. Single. Day.

Does this take time? You bet your assets it does.

Does it work?

A Florida firm saw their response rate jump over 40% using this exact approach.

Step 3: The Trust Transformer

Now, when they visit your website or open your proposal, you need to answer these six questions before they ask:

1. "How are you different?"
2. "What makes you better than our current solution?"
3. "Have you done this before?"
4. "What results can we expect?"
5. "How credible are you?"
6. "What do others say about you?"

IMPORTANT: Don't just answer these questions. Prove your answers with:

- Real logos

- Real numbers

- Real timelines

- Real testimonials (with full names and titles)

- Real case studies

The Secret Weapon: The Predictable Profits? Operating System

Now, here's where it all comes together. Everything I've shared maps perfectly to our proven Predictable Profits? Operating System (PPOS).

It's built on three pillars:

1. Setup: The Foundation

- Create Demand (be everywhere)

- Capture Demand (turn visibility into leads)

- Nurture Demand (build trust systematically)

2. Sales: The Engine

- Lead Qualification (find the real buyers)

- Closing Mastery (become the safe choice)

- Recurring Revenue (keep them forever)

3. Scale: The Multiplier

- Data Intelligence (track everything)

- Process Optimization (improve constantly)

- Team Dynamics (build a winning machine)

The $1.7 Million Case Study

Let me prove this works with one more case study:

A software agency implemented this exact system. They focused heavily on the "Nurture Demand" component through LinkedIn. The results?

- Started: August 2024

- Close rate (call-to-close) from enterprise deals before: 12%

- Close rate from enterprise deals after 3 months: 28%

Your Next Move

Look, you have three options:

1. Ignore this and keep losing deals to inferior competitors
2. Try to figure it out yourself through trial and error
3. Implement our proven system and become the safe choice in your market

If you're ready for option 3, here's what you need to do RIGHT NOW:

1. Open your LinkedIn
2. Look at your last lost enterprise deal
3. Ask yourself: "Were we really the safest choice?"

If the answer is no (be honest), you need to implement the Predictable Profits? Operating System immediately.

Because if you don't, you'll keep watching those six-figure deals go to your competitors.

And we both know you deserve better than that.

A Final Warning

This approach isn't for everyone. If you:

- Need to close an enterprise deal by next week

- Aren't willing to play the long game

- Think cold calling is the answer

...then this isn't for you.

But if you're ready to become the obvious choice for enterprise buyers, everything you need is right here.

The question is: What are you going to do about it?

Hope this helps!

With gratitude,

Charlie

Charles E Gaudet II

CEO, Predictable Profits?

Named "The Go-To Business Coach for 7 & 8 Figure Businesses" by The International Business Times

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