Warning: these stats will blow your mind. Especially the one about Cristiano Ronaldo...

Did you know that every time you visit a website, send an email, use an app or browse social media, a small amount of carbon dioxide is released?

The fact is, all advertising, marketing and comms activity has an impact on the environment.

That's frustrating when you're a consumer. But it also feels pretty uncomfortable when you work in marketing, right? We believe that marketers and comms professionals have a collective responsibility to reduce our emissions.

That's why we've created a simple guide to?Greener Comms. It's designed to help comms professionals reduce our environmental impact.

"Saving the planet is now a communications challenge" - Sir David Attenborough

Mind-blowing stats

• An email newsletter generates around 10 grams of CO2, but 90% are never opened
• 77% of people globally say in five years’ time, they only want to be spending money with brands who practise green and sustainable advertising
• If every adult in the UK sent one less “thank you” email, it could save 16,433 tonnes of carbon a year
• Cristiano Ronaldo has millions of Instagram followers. An average post by the footballer uses as much energy as 10 UK households in one year ??

How you can make your work kinder to the planet

Luckily, there are plenty of small steps you can take to make your work more sustainable.

Check out the Greener Comms guide?for more information, tools and resources. It includes tips to help you:

• reduce emissions from video calls
• design greener websites
• choose more sustainable search engines and AI tools
• declutter your inbox and cut down on "thank you!" emails
• rethink your advertising
• make your messages kinder to the planet
• create a better culture at work and at home
• take collective action with others who are passionate about sustainability.

We'd love to hear your feedback about the guide, and any tools or resources we should add. Email us at?[email protected]

Thanks for reading and please do share if you know anyone else who'd find this useful.

All the best, Henry, Ed, Marcus and Team AB :)

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