WARNING: Don't send an email on these days ??

Ever wondered why some of your emails get buried while others get all the love?

The day you send your emails can make or break your open rates and engagement levels and more importantly your revenue.

Monday Blues or Friday Fizzles?

Studies show that emails sent on Tuesdays and Thursdays tend to outperform those sent on Mondays or Fridays. People are swamped at the start of the week and checked out by the end. Middle of the week? That's when your audience is most likely to engage.

Recent reports from email marketing giants reveal:

• Tuesday boasts an average open rate of 18.3%.
• Thursday isn't far behind with a 17.7% open rate.
• Monday and Friday lag with open rates around 15%.

So, how can you find the best day for your unique audience?

Test, Test, Test! Run A/B tests by sending your emails on different days of the week. Track open rates, click-throughs, and conversions. Analyze the data.

You'll find your sweet spot in no time.

Like what you're reading?

Then hit subscribe and get notified daily when I fire out these email marketing gems.

I've got your back.

Paul

#ecommerce #emailmarketing #email