Warner Music Is World's 2nd Biggest Record Label. This Is How They Are Using AR To Bring Artists Closer To Fans

Disruptors and curious minds!?

The only real way to augment what you know about web3 and emerging tech is to speak to the people building at the cutting edge of it.

It's how Jeremy and I get better.

It's why we speak to the best in the space every week.

Not for the higher consultation fees, for the knowledge.

Last week's guest Caroline Giegerich is Head of Innovation For Warner Music Experience (WMX).

She's a lot of fun.

And full of energy for augmented reality, Avenged Sevenfold, NFCs and building relationships between musicians and fans with emerging technology.

Warner music launched WMX in 2021 to help artists, labels and brands get familiar with tech.?

Which makes Caroline Head of Innovation at one of the music industry’s most innovative places.

When she's not creating the next AR experience or POAP drop, she's thinking about NFTS and SBTs and how to reward the super fan.

She says it herself - "You're talking about long-term, what does the fan get out of it? That's of paramount importance."

So if you're craving a fresh perspective on how artists and musicians are embracing AR, web3 and emerging tech, stop what you're doing, and watch this. Expand your knowledge, gain a competitive edge.

To learn more and watch the show, click here - www.thinkingonpaper.xyz.