Warming Up Cold B2B Leads: Nailing That First Sales Call Impression
Cold calling has a bad rap – and for good reason.?
The image, or voice rather, of a salesperson, sweet-talking their way into a deal is enough to make anyone cringe. Or even hang up.
But cold calling doesn't have to be so outdated, impersonal, and aggressive.?
Today, we’ll make the case for overhauling your approach to cold outreach. And it all starts with a proper cold call.?
(We’ll share the exact script that helped our SDRs book demos in 30 seconds, so keep reading!)
When done right, the first cold call can actually be quite effective and help you close more deals.?
Caveat: Just make sure you’re targeting highly-qualified prospects. Use UpLead to hunt for ready-to-buy prospects actively looking for your solution.
First things first. Only do cold calls during these times
You want to be the first person on their mind. And you will want to catch people right after they have their first cup of coffee. That’s when they feel the most content. (Who doesn’t feel good after that first sip?)
2. At the end of the workday ??
During this time, people are checking emails and winding down, so they’re more likely to feel relaxed. And relaxed people are just usually more receptive to a cold call.
Next, don’t sound like a telemarketer
You want your tone to be confident, not too pitchy. It’s all a balancing act of conveying enthusiasm while also being honest and empathetic to any challenges that they're facing.
In short:
? sing-songy high-pitched sales voice?
?? sound like a normal person talking to another person
Listen to Jeremy here. He’ll give you an example of what not to sound like.?
The cold call opening line you wanna swipe
You ready?
This script Emily, our new SDR, used has not only helped her book calls in under 30 seconds. It has also helped her hit record demo bookings after less than a month of starting at UpLead.
Start with…
Then after they answer, say this…
By making prospects aware that you care about their time, they're less likely to get defensive or annoyed. If they said yes, then proceed with your elevator pitch…
The pitch proceeded from there but if they didn't have time to talk, don’t be pushy.?
You can try a softer approach of offering to book a 15-minute call at another date and time at this point.
This technique usually works because when you give people a chance to deal with something later on rather than right now, it makes them more open.?
Lastly, don’t forget to follow up with an email with more info and a link to book the call.
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That’s it!
?? If you found this tip insightful, tag your SDR team in the comments below and see if it’ll work for you. Let us know how it goes, okay?
The #1 thing to get right before doing all these
But regardless of what time you called, what script you used, or how much training you give your SDRs…?
If you start with BAD LEAD DATA, your outreach will be on a perpetual treadmill to nowhere.
It's crucial to start with accurate phone numbers that actually reach the right people and that's where a highly accurate prospecting platform like UpLead comes in.
Data accuracy is our #1 priority at UpLead. That’s why we are the only prospecting company to offer a 95% or higher accuracy guarantee.
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Now that you know how to nail that first sales call impression, you better learn how to do these next:?
Coming soon
??? The Outbound Sales Podcast is gonna be out real soon. We've started recording the episodes and we can't wait to share them with you!
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