A warm welcome to our new colleagues at Adnet as we take a closer look at Proactive's first acquisition

Below I've included the press release for our first acquisition, which is quite dry (as these things tend to be, and I say that as the author of said release). I've also embedded a video of our CEO, Ian Mclelland, chatting with Proactive's NYC presenter Christine Corrado in which she teases out some interesting detail. The over-arching narrative is that this deal comes from a place of friendship and trust built up with Adnet over years. This wasn't a wham-bam-than-you-ma'am one-night-stand. We like and respect each other. We should probably stop torturing the relationship analogy at this point lest we wander completely off the point. What comes out loud and clear from the interview is this won't be our last transaction. We are looking at other deals of varying shapes and sizes as we continue to build on our leadership position in the field of tech-enabled investor engagement solutions.

Watch Ian's interview here

Proactive Group Holdings acquires corporate website developer and designer Adnet Communications Inc

Toronto, Nov. 18, 2021 (GLOBE NEWSWIRE) -- Proactive Group Holdings (“Proactive”), the digital investor engagement specialist, is pleased to announce the acquisition of Adnet Communications Inc (“Adnet”) a leading developer and designer of corporate websites for public and private companies.

Based in Vancouver, British Columbia, Adnet has delivered website solutions for over 25 years, and currently has over 450 clients. Its product set, which also includes service maintenance, search engine optimisation, graphic design, and cloud storage services, will form an integral part of Proactive’s offering to Canadian companies.

The transaction will allow Proactive to provide the entire suite of investor engagement tools and services to small- and mid-sized growth companies, enabling it to fully meet the needs of strategic partners such as Canaccord Genuity.

This is the first acquisition since signing a Strategic Alliance with and receiving Series C investment from Canaccord Genuity. As stated previously, the company plans to use the proceeds to accelerate growth organically and through acquisitions.

The Adnet transaction increases Proactive’s global client base to over 1,500 companies supported by 100 staff in four countries.

Adnet’s founders, Kent Kirby and Rudy Affandi, will continue to work for the combined company, assisting in integrating our platforms and driving market share in Canada.

Proactive chief executive Ian Mclelland said: "We have known Kent and the Adnet team for many years and believe our combined businesses can offer a more comprehensive solution to Canadian companies, providing services that are required to deliver an effective investor engagement solution."

Terms of the transaction remain confidential.

For media enquiries please contact Ian Lyall on +44 207 989 0813?

ABOUT PROACTIVE

• Proactive provides a unique tech-enabled platform providing companies globally with a comprehensive investor engagement solution across their business lifecycle.
• With six offices on three continents, Proactive works with innovative growth companies quoted on the world’s major stock exchanges, helping executives to engage intelligently with investors.?
• In 2020, Proactive featured in 809 million search results, our content was viewed over 165 million times and our readers spent over 10 million hours on our websites.?Proactive has produced over 300,000 articles and 20,000 executive interviews since it was established in 2006.