WARHEADS? and Care Bears?? Unveil Sour Gummy Grumpy Bears: A Sweet Collaboration for Candy Lovers of All Ages

FOR IMMEDIATE RELEASE

JANESVILLE, WIS. (May 20, 2024): Care Bears??, the beloved plush toy franchise, and WARHEADS?, known for their Extreme Sour candies, have partnered up to create a unique and exciting snacking experience for candy enthusiasts of all ages. Introducing Sour Gummy Grumpy Bears, a collaboration that combines the iconic sour flavors of WARHEADS with the timeless charm of Care Bears.?

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This June, Sour Gummy Grumpy Bears are set to launch with their twist on classic gummy bears. Just like WARHEADS, Grumpy Bear is sour to the core.? These gummy bears promise a fun and playful snacking adventure. Each bite-sized bear is bursting with irresistible Blue Raspberry flavor and is coated with sour, powered by WARHEADS.

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"We are thrilled to partner with Care Bears in bringing Sour Gummy Grumpy Bears to life," says Lindsay Karlin , V.P. of Marketing and Product Development at Impact Confections, Inc. , the makers of WARHEADS candy brand. "This collaboration is a perfect blend of nostalgia and innovation, capturing the essence of both brands while delivering a fresh and exciting product."

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Sour Gummy Grumpy Bears are flavored in fan-favorite Blue Raspberry, and will be available in convenient 12-count 4.5oz Peg Bags and 12-count 3.5oz Theater Boxes, offering fans multiple ways to enjoy.

Embracing the industry trend of "newstalgia," WARHEADS and Care Bears are not only celebrating their rich histories but also paving the way for new and exciting twists on beloved classics. With this collaboration, both brands aim to delight fans with a unique snacking experience that pays homage to their iconic roots.

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Media Contact: Alexis Ratliff - [email protected]

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ABOUT IMPACT CONFECTIONS / WARHEADS?

Impact Confections is a U.S. based supplier of innovative confectionery products marketed under the WARHEADS and Melster Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections is based in Janesville, Wisconsin. Learn more about Impact Confections by visiting https://impactconfections.com/ and follow WARHEADS on Facebook, Instagram and TikTok.

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ABOUT CARE BEARS?

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new plush toys.

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ABOUT Cloudco Entertainment

Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears?, Holly Hobbie?, Madballs?, Boy Girl Dog Cat Mouse Cheese?, Twisted Whiskers?, Buddy Thunderstruck?, Tinpo? and its newest IP, Overlord & The Underwoods?. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.