Warheads? Brand Bursts into Spring with Berry

JANESVILLE, WIS. (April 29, 2024): WARHEADS? celebrates the arrival of Spring with launch of Sour Berry Mix Cubes?, a sweet addition to their #1 selling chewy line. These six-sided sour and sweet sensations burst with berry goodness and make for an addicting sour experience.?

WARHEADS, a brand of Impact Confections, Inc., has been a leader in confections since 1985 when their original Extreme Sour Hard Candy made its way to the USA. By tapping into ‘90s nostalgia and continuing to innovate their lineup, WARHEADS remains a sought-out candy for super-sour fanatics. With over 2.7M followers on social media and distribution around the world, WARHEADS leaned on their fans, asking for requests on flavor innovation.

“While Berry was an easy choice to add to the assortment, we still leaned on WARHEADS fans to give them what they want” says Lindsay Karlin , V.P. of Marketing and Product Development at Impact Confections. “The WARHEADS consumer wants two things: fun, fruity flavors and sour. Sour Berry Cubes not only meet their flavor expectations but provide a new experience in our fan-favorite Cubes shape.”

Sour Berry Cubes feature four new flavors: Wildberry, Blueberry, Sourberry and Cloudberry. They will be sold in a 12ct-3.5oz Theater Box and 12ct-4.5oz PEG Bag option. Available for order NOW in Sour Berry Mix, Original Sour, Sour Blue Raspberry and Sour Galactic Mix, the Cubes family offers delicious flavors and a sour experience that fans have come to love from WARHEADS.

WARHEADS is proud to continue offering an innovative candy experience. For more information, visit their social media @warheads on Instagram and Facebook and @warheadscandy on TikTok.

###

About Impact Confections

Impact Confections is a U.S. based supplier of innovative confectionery products marketed under the WARHEADS and Melster Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections is based in Janesville, Wisconsin. Learn more about Impact Confections by visiting https://impactconfections.com/ and follow WARHEADS on Facebook, Instagram and TikTok.

Media Contact – Alexis Ratliff ? [email protected]