Are Warehouse Robots the Next Big Thing?
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
Masaya Aso , who used to work in industrial autonomous sector realized that many tasks were still manual as over 85% of warehouses have almost no automation at all.
This insipired him to create LexxPlus, a startup that designs and develop autonomous mobile robots to transport loads and optimize workflows within warehouses and logistic sites.
The concept has been well received and they have raised $10.7 million today.
Although they face stiff competition from ?OTTO Motors, OMRON and Locus Robotics, LexxPlus have differentiated themselves as heavy robotics specialists.
LexxPluss’ differentiation centers on larger payloads (up to 500kg).
This is an important point to note.
Brands that are operating even in niche segments like industrial automation are differentiating themselves to stand apart.
We stress a lot about positioning and differentiation.
If you have attended any of the Metaverse Mastery series you would have noticed that discuss differentiation a lot.
Even Seo Souq has differentiated itself as an agency that only works in the tech sector.
There are thousands of seo agencies in town, so we had to differentiate ourselves and becomes specialists in one niche.
Now, when prospects approach us they already know seo souq is a niche specific agency.
Today, I will be at Vox Cinemas in Mall of the Emirates at 4.30pm as my good friend Sana Bagersh is organizing the Smovies event.
If you are in town, drop by and we can have a chat.
I help professionals with their Next high-stakes Promotion | Life & Career Transformation Coach | Executive Coach | Leadership Facilitator | Keynote Speaker | Change Mgmt. Consultant | Soft Skills Trainer | Author |
2 年While automation robots have been around for quite some time, they are now getting very specialized and task specific. They have moved from generic 'box' transportation to object specific handling and of course into into segments as you describe above. That's a challenge for every business - try to sell a diverse variety in generic field with larger audience base possibility for growth OR niche down to something very specific with a few great customers and the possibility that you can monopolize the niche. Its a tough call with great payoffs. As a Coach, even I struggle with the same :) I am a Life Coach and Business Growth Coach who also indulges in Team coaching and Job Interview Coaching and I am even working with a client for coaching him in Managerial skills :) -- diverse and so many different things. In my case, I am at the start of the coaching entrepreneur journey and I am testing waters and finding the niche where I can deliver best as well as the one which is financially viable and gives best business returns. :) by the way, See you at VOX today !!
Advocate of Indic Wisdom | Yogacharya | Yoga Nidra Specialist | Proponent of Self Leadership | Enabler of Coaches
2 年Dr. Ashish Negi (Ph.D. in Supply Chain Management)