War of the Brands!

Amiri, a Los Angeles based fashion brand launched its popular MX2 Biker Jeans which included pleated leather panels and zippers near the knee. The company noticed that an identical design was reproduced by Zara and was being sold at a much lower price. Zara, a Spanish retailer is known as the world's largest apparel retailer and its global presence is remarkable.

The Amiri jeans in contention (displayed in the image above) were priced at $1150 whereas the alleged Zara knockoff was priced at $50. Amiri has filed a suit against Zara claiming damages to the tune of $3Million on the grounds of copyright infringement, unfair competition and infringement of commercial agreements in addition to an order to ban Zara from selling the jeans.

Amiri submitted that, Zara was selling a poor quality knockoff which will tarnish the reputation of the brand. Amiri also submitted that, by selling the jeans at a mere $50, Zara had diminished the apparent exclusivity of the jeans. As on date, Zara has pulled down the product from the web.

For further updates in the case, stay tuned.