The war for attention – on the front line of Neuromarketing with Katharina Kuehn
Katharina Kuehn
![Katharina Kuehn]()
Katharina Kuehn
Neuroscientist I Founder @ Deep Sphere I Advisory Board Member @ Winning Group
It’s easy to assume that as consumers we’re expert decision makers able to take in all the data points, process them, and then come out with the optimal result. But this is not the case at all.
I think it’s quite healthy for all of us to realise these dynamics, and to realise how we actually make decisions.
So tune in to this episode of the CMO Show marketing podcast as host Nicole Manktelow and I talk about Jung’s colour theory, Plato’s paradigm and whether red really does go faster.
The war for attention – on the front line of Neuromarketing with Katharina Kuehn
National Digital Marketing Specialists at Geomotion Australia
7 年Great article
CEO @ Glow Collection | AICD Graduate, Transformation and Growth
7 年Every CMO and CEO should consider Neuroscience Research. It will help solve the "WHY are my customers doing what they are doing" question at a much deeper level than traditional research. The output of neuroscience research then provides the 'how to roadmap' for CMO's to realign comms, branding and messaging so that they talk with their customer not at them! Having worked with Katharina, I must say Winning Appliances has really won if they have her on their team.
Mentor to Consultants - creating relevant, distinctive, focused, sustainable & profitable consulting and services-centric enterprises since 2001 | Mentor to Early-Stage Start-Ups - shaping prosperous futures since 2006
7 年Great work Katharina Kuehn!
Non-Executive Director & Chairman | The Nile Group | Leading Edge Group | Good360 Australia | Top 50 E-commerce | NORA Mentor | Business for Purpose | Circular Economy Advocate
7 年My work with Katharina Kuehn really highlighted the significance of truely understanding what your consumers are not only telling you, but actually doing.
St?rken-Coach und Teamentwicklerin - Ich begleite Einzelpersonen, Führungskr?fte und ihre Teams dabei, ihr volles Potenzial zu entwickeln.
7 年Sehr cool!!!