Wants, Loves, and Needs: The Buyer Sentiment That Drives Every Home Search.

For the past 13 years, I’ve worked with high-net-worth buyers in luxury real estate, and if there’s one truth I’ve come to understand, it’s this: the perfect home doesn’t exist. Even if you build it from scratch, you’ll eventually find things you’d change. A home can be close to perfect, but it will never be 100% perfect — just like everything in life.

Yet, every home search starts with this idealized vision of perfection. We imagine how it should look, how it should feel, and how it should function. But after speaking with thousands of buyers, I realized something powerful: at the core of every home search is buyer sentiment — the emotional and rational forces that drive decision-making. And this sentiment can be broken down into three essential words: Wants, Loves, and Needs.

Wants: The Wishlist

This is the inspiration board. The saved Instagram posts. The curated dream. A pool, a fireplace, a home office, a guest suite — these are the aspirational features buyers desire, but they can live without if necessary.

Loves: The Emotional Triggers

This is where buyer sentiment becomes deeply personal. The Wow factor. The moment a buyer walks in and says, "This is the one." It’s a feeling, not a feature. Maybe it’s the way morning light floods the kitchen, the scent of an old oak tree in the backyard, or the historic charm of a hand-carved staircase. It’s what makes a house feel like home. The challenge? Love is subjective. Even couples don’t always agree on what sparks that emotional connection.

Needs: The Non-Negotiables

This is where logic meets sentiment. The must-haves that immediately eliminate a home from consideration. The number of bedrooms, proximity to top schools, dedicated space for pets—these are the practical necessities. If an agent sends a listing that doesn’t check these boxes, the buyer is instantly disappointed because it doesn’t match their core criteria.

Why Buyer Sentiment Is the Key to Closing the Right Deal

Early in my career, I realized that if I could understand the balance between what buyers want, love, and truly need, I could help them make stronger, more confident decisions. The problem?

Real estate technology wasn’t built for this. The industry relied on static filters and generic search results, failing to capture real buyer sentiment. I was left scribbling notes, creating makeshift systems, and trying to manually map out emotional and practical needs.

So in 2019, I changed the game. I turned my process into an automated system, and during the pandemic, I pushed it even further — developing a platform that could intelligently interpret buyer sentiment and match people with homes based on what truly matters to them.

The Result? Sales Without Listings. Homes Sold Before They Hit the Market.

Once I built this system, I no longer needed public listing sites to match buyers and sellers. I was curating homes based on emotional and practical alignment — before they were even listed. Suddenly, it wasn’t about browsing listings anymore. It was about understanding buyers and making seamless connections.

?? Real estate isn’t about endless filters — it’s about uncovering sentiment.

?? The best agents don’t just sell homes — they decode emotions.

?? When you understand Wants, Loves, and Needs, you don’t just help buyers search —you help them find.

This Is Why I Built NxtSpace |?Where Luxury Homes Find You .

The future of real estate isn’t about flooding buyers with listings — it’s about intuitive, AI-powered matchmaking that captures their sentiment at every stage of the journey.

Buyer sentiment is everything. And when you understand what someone wants, what they love, and what they truly need — you don’t just sell them a house.

You find them a home.