Wanted: Colour! // Off to Paris

Wanted: Colour! // Off to Paris

#35

Dear readers,

the hunting list for Paris? Colour, pattern; excitement! And can we all agree on one thing? Beige is not a colour! Beige is a way to lighten up navy and olive, which dominate so many collections. Likewise, ice blue, cream, and greige are not the shades that, after a long grey winter in Germany, Austria, or Switzerland, herald summer and inspire shopping enthusiasm.

Football shows the way: The pink-purple away kit of the German national team, for which Adidas received so much ridicule at its presentation, has become an absolute bestseller, the best-selling away kit in the history of the DFB. It’s a symbol of the joy this European Championship is already bringing to all cities, transcending gender and generations. How wonderful to see boldness rewarded like this!

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From Barcelona to the world

Premiere in the DACH region: from July 2024, Shangri-Land Agency , managed by Ilka Nagelschmitz , will be bringing the PDPAOLA Jewelry brand to Germany and Austria. Since 2015, PDPAOLA has stood for collections that go far beyond short-lived trends. More.*


Outlook on the View Premium Selection

MUNICH FABRIC START . From 26 to 27 June 2024, more than 260 international exhibitors will meet at the new interim location at Karlsplatz Stachus in Munich to present their collections for autumn/winter 25/26 at View Premium Selection. More.



Conceptual

Maximilian Rupp's strategy for HACOY ? To create timeless fashion with a sustainable approach, which is successively supplemented by individual areas. After swimwear and sportswear now comes travelwear: minimalist, elegant, comfortable and easy-care. More.


Modern lifestyle

The Italian outerwear brand Blauer USA unveils its spring/summer 2025 collection, consisting of five lines for men and women: B.Essential, B.Urban Police, B.Department, B.Rider and B.Project. Each of these capsules has its own special feature and yet has a lot in common with the others. Find out more.



Craftsmanship

The Tanker bag series from Japanese label Porter is not only celebrating its 40th anniversary, but is now made from nylon derived from corn and castor oil. More.


Full power

Marc Kofler from Adventure Fashion Agency has a clear strategy: "For the coming seasons, we will concentrate on consolidating our brands and focus on further developing them with retailers and emphasising their strengths." More.


Looks that reassure

A new Heritage showroom has opened in Kaiserswertherstra?e in Düsseldorf. Michael Brockmann, co-owner of Heritage Showroom, tells us more. To the interview.


Helping is easy!

Under the slogan "Right to Happiness", the creators of the Dynamo Foundation in Italy make the dream of 2,000 children with physical disabilities or cancer to spend a week's active holiday at a holiday camp come true every year. Find out more.




Copyright ? 2024 style in progress, All rights reserved. *Indicates paid posts as marked according to the Media Law. style in progress B2B Media GmbH [email protected] www.style-in-progress.com

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