Want A Website For Your Business? Read This Before That!
Amitesh Jain
Content Strategy & Marketing| Gen AI Specialist | Growth Marketing| Product Marketing
Did you know, 93% of the time business purchase decisions are initiated by searching for a business website?
But, about 45% of small businesses don’t have a website.
With the Internet available to everyone, it’s essential to have a website in order to connect with customers. Whether you run an e-commerce site that sells your products and services or you have a static site where potential clients can find out more about your company, having an online presence will help you succeed in today’s marketplace and in the future.
You can market your business online with a website and an online presence strategy. A website helps establish credibility, which is essential to business success.
Additionally, it is important for your website to act as a representative of your clients. They should be able to rely on your testimonials and facts to support their business decisions.
Types Of Websites
Basically, there are four basic types of websites:
It’s important to consider your needs and goals when deciding which type to choose.
With the advancement in technology, there is another category when it comes to the types of websites, the executable category. There are two types of websites under this category:
Websites – made with CMS, and coded ones. Now both have their pros and cons, but that’s a matter to be discussed separately.
Importance Of A Website
All businesses, big or small, have websites these days.
But why?
As e-commerce grows every year and new technologies emerge, having an online presence is more important than ever. A website acts as your company’s digital storefront and provides vital information about your business that would otherwise be hard to convey in a brick-and-mortar store or through word of mouth.
With a website, people can easily find your company and its story, learn more about what you do, and find answers to many questions they may have. These sites will make it easier for people to find you when they look for your company on a search engine.
Even if your business doesn’t have a website, you can still be found in a search engine with a directory listing, the yellow pages, or if your business appears automatically in a Google search.
But will you want to rely on a chance?
Having a website can enable you to implement a number of marketing strategies that will allow your business to grow.
Good news: there?is?a solution out there that will work for?your business. But, if you’re still not convinced, here are the reasons your business should have a website:
1. It saves time for you and your customer
Today, people are smart and busy. They do not have the time to visit stores. Companies typically provide maps and directions on their websites so that visitors can find their locations easily. Websites can provide them with information about a product’s brand, features, price, size, and color.
2. It Showcases Your Professionalism
You shouldn’t overlook the importance of a website for your business because a large portion of your market won’t ever even consider you if you don’t have one when they are looking for a product or service. Personal experience has taught me that if a vendor I am trying to buy from does not have a website, I pretty much disqualify that company as an option and tend to see them as less trustworthy.
Therefore, why would I want to do business with such a company?
My experience suggests that most people share my perspective. I believe that 80% of people hold bad opinions of companies that don’t have websites despite some disagreeing with this.
3. Your Business Website Vouches For Your Credibility
In order to increase your organization’s credibility, it is important to have a website. There might be several companies providing similar services to yours. By offering your consumers quality information through a website that also looks good, you can stand out.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
The credibility of your business may be questioned without a website. Making a great first impression on customers is easy with a website, which gives them confidence that your business is legitimate. Your business’ credibility and brand will be strengthened by having an up-to-date, well-designed website.
If you want to run a successful company in the modern business environment, you must have a professional website.?
4. It Helps You Build Your Brand
One of the most significant things you can do for your business is to show your brand to prospective customers. When your customers know who you are, what you represent, and what you stand for, they are more likely to buy from you.
You can also distinguish yourself from your competitors by focusing on this. This is extremely challenging to accomplish without a website, as people won’t be easily able to find quality and reliable information about your brand and company.
When it comes to making a personal brand, your website is your biggest weapon. To understand this better you can check out the?Digital Deepak, it started as a blog and it has become the personal brand identity for Deepak Kanakaraju, who is India’s leading Digital Marketing mentor and trainer. He has trained thousands of aspiring Digital marketers, including myself.
5. A Website Sorts Out Your Digital Marketing
In order to drive traffic to your website or landing page, you will most likely need to leverage digital marketing to increase leads and grow your business. To do this effectively, you need to use historic traffic that has previously been visiting your website, so that you can focus your advertising on the most qualified customers and get the maximum return on your investment.
Your digital marketing solutions strategy cannot be complete without a website. If a consumer sees any communication, piece of content, or advertisement that you put online, they are likely to return to your site.
Because this is something that cannot be configured retroactively, it is crucial to set up your website early even if you aren’t planning to run ads yet.
领英推荐
6. Quality Leads & Organic Traffic For Your Business
Having a website for your business can increase your chances of getting leads, which is perhaps one of the most compelling reasons to do so.
Whenever someone finds you online and becomes interested in your product or service, they’ll want to know more about you. The information on your website will make it easy for them to do so, so you’re able to increase your sales. Using websites correctly does generate a positive ROI, even though they cost money.
You’re more likely to appear in Google search results if you’re online and have an SEO-optimized website. Therefore, there is a chance your website will appear when someone is searching for a product or service. It could significantly increase the size of your customer base.
7. It Helps You With Customer Service, Updates & Announcements
It is not unusual for businesses to receive calls from prospects and existing customers asking for information about their location and hours of operation. Missing a call will leave a customer unhappy. In addition, calls can make it difficult for your employees to focus on the most critical parts of your business.
Websites can reduce these calls and boost productivity within your organization. It allows customers to find useful information without needing to call, which ultimately leads to an improved user experience.
The fact that your website is updated and accessible 24/7 makes it easy to update your customers. Keeping them informed about your activities is the best way to preserve their trust. You increase your chances of upselling your customers when you are able to provide them with something relevant to them.
8. It Helps You Expand Your Wings To Foreign Countries
If you have a website, anyone can find your business from any location in the world. You can dramatically increase the number of customers that you serve when you sell products online.?Alternatively, you may not be able to sell your products online, but a website may help you get customers outside the geographic reach of your marketing efforts.
If you’ve come this far in this article, you probably have realized the importance of having a website for your business. Now, let me tell you some statistical facts about websites which will blow your mind.
Basic Elements Of A Website
When you plan to get a website made for your business, that is the best business decision you can take. But, to get your website in place, you will need 2 things, which are the basic elements of any website on the world wide web.
Domain Name
What is a domain name?
A domain name is the address of your website that people type in the browser URL bar to visit your website.
In simple terms, if your website was a house, then your domain name will be its address.
How to Choose a Domain Name?
The key to a successful business is good branding, and you can’t have good branding without a strong domain name. A domain name will also help with Search Engine Optimization (SEO), which can increase your search engine ranking and drive traffic to your website. While it may be tempting to create something cute or alliterative, avoid that urge at all costs; stick with keywords, which are far more valuable in driving traffic to your site.
Here are some quick tips to help you choose your domain name.
How to buy a domain name?
You can buy a domain name from one of the many domain name registrars. A domain name typically costs around $10 a year. Some well-known domain name registrars are:
When you buy hosting some hosting providers do offer an option for a free domain name, like Hostinger and Bluehost. You can explore those options as well.
Web-Hosting
What is web hosting?
Web hosting is the process of renting or buying space to house a website on the World Wide Web. Website content such as HTML, CSS, and images has to be housed on a server to be viewable online.
Why is hosting important?
You need to have reliable hosting in order to get your site up and running. You also want an uptime rate (meaning your site is accessible) and response time that is as close to 100 percent as possible. The right hosting solution will ensure that your business has these important factors, which can result in more customers visiting your website. Choosing the wrong type of hosting could be detrimental to how many people view your website, and how you are perceived online.
What are some popular hosting services?
There are many reasons for you to have a website for your business, for your personal branding, for your portfolio, or for any purpose, and I have told you all of them. However big you become with the offline model of your business, you will never realize the true potential of your business until you make a website and take it online.
A website will help you,
The internet is constantly evolving, so you need to ensure that your business website will be able to grow with it. So ask yourself: What do I plan on having on my website right away? If you’re launching an e-commerce site, you may want to include products and prices right away. If your business is based around events or small community gatherings, plan on including details about when and where they will take place. Similarly, you need to have things that align with your needs.
With so many things to do in life, it’s easy to put off getting a website done. However, if you do, you’re going to be missing out on some great opportunities. Whether you are selling products or services, having an online presence makes it easier for your potential customers to find what they need from you.
You can always hire someone to design a website for your needs. You can?contact me?or comment below if you have any questions and to get it done for you.