Want to try influencer marketing? Here's 3 pieces of advice you should consider!
It's crazy how much talk there is about influencer marketing but going in blind is the last thing you should do. I just saw a post from someone who spent ￡20,000 on an influencer and got no return.
We don't pay influencers but we definitely use them. They're a key part of our marketing strategy to building a brand as we tap into their community. It's how you do it that most people have hyped about and turned into another trendy tactic which people lose a lot of money on.
Here's 3 things everyone should consider before investing in influencer marketing:
- Spend time creating content with the influencers over paying them to post and share stuff..
- Understand how much engagement does that influencer get? So many people show off their numbers but don't even have 10% engagement.
- Pay attention to the local people who probably who don't even know they're an influencer but have built a brand and community for themselves.
If you would like to find out how you can use a small budget for a year's worth of social media marketing email [email protected] or direct message me now to arrange a free consultation.
Abdul Shakur