Want to supercharge engagement on LinkedIn this year?
Adam Houlahan
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If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise.
First of all, why bother?
There’s compelling evidence that including video in your content mix can have a major positive impact on your audience engagement. And isn’t that what content marketing is supposed to do?
LinkedIn’s research shows that 51% of video marketers have used LinkedIn as a channel and 84% of them report very positive results. And around 96% of survey respondents confirmed that they have watched short explainer videos to learn about a service or new product.
And before we go any further, yest subtitles are important. Over 90% of those surveyed prefer watching videos with subtitles.
That actually makes a lot of sense when you think that most social media videos are viewed on a mobile device. If you’re on public transport, in a cafe or shopping mall it’s almost always better to watch with the sound turned right down or off altogether.
I promised some beginner’s tips so here goes:
Be kind to yourself and don’t expect to get it right the first time. This is a new skill and like all new skills takes practice and you may even benefit from some coaching along the way.
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?Sales Evangelist ?Secure Document Exchange ?Secure Cloud Fax & Messaging
2 年Appreciate the share Adam Houlahan, you provide some interesting statistics, we will need to revisit videos as part of our content strategy.
Resume & LinkedIn Profile Writer ★ Executive Resumes ★ C-Level Resumes ★ Executive LinkedIn Profiles ★ Executive Reverse Recruiter
2 年Thanks for that, all my equipment is ready to go, but am I?
Sales performance specialist, helping clients achieve an uplift in sales skills, customer experience and bottom line.
2 年Thanks for a great post Adam. I will take notes.
I help driven leaders and entrepreneurs build their narratives to create an executive presence, get recognized as trusted leaders, and take their lives and careers to the next level!
2 年Adam It's good to know that videos are doing really well on Linkedin as well. Really like the suggestion of using natural light as I love nature and use it as a backdrop to record videos.
Our clients achieved a 237% uplift in profit 'year on year' over the last nine years. Want to know how? Click the link below ? Want a 237% Profit Uplift??
2 年Great tips as usual Adam Houlahan, it's always good to listen to experts like yourself??