Want Some Career Insurance? Because What You Do Today May Not Be What You Do Tomorrow...

In the hybrid and often virtual landscape we now work in, the lines between personal and professional are blurred as we communicate nonstop in both obvious and subtle ways. Gone are the days of hoping your credentials speak for themselves. Instead, you need to control your narrative to set yourself apart from the crowd and convey who you are, no matter what the medium. Research shows that people will form a first impression within seven seconds of meeting you. If that is the case, we must all become adept at marketing ourselves, and that begins with building a strong personal brand.?

I know how to help you answer the question: What’s on brand for you? As a former communications executive, I taught myself how to authentically tell a brand’s story and foster a passionate fan base around it as the person behind the wildly popular anonymous social media persona DKNY PR GIRL. Once my identity was revealed, I pivoted from my corporate work and rebranded myself as someone with a multimedia personal brand that includes two books, a podcast, speaking engagements, newsletters, a private online community, and a creative brand marketing and digital strategy consultancy.

My new book ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. launches on April 18th. In On Brand, I share insider strategies for developing your own personal brand to ensure your name gets dropped in rooms you’re not in, and you are put in a position to succeed because people know the value you add. A well-defined personal brand can secure your professional longevity because what you do today may not be what you do tomorrow.?

One important thing to note for those of you who shy away from self-promotion or social media, I've got your back. Your personal brand needs to first and foremost live in the real world. This book will help you understand how you want to be seen and make sure others see you that way.

Only six days left to enter to win the On Brand x Last Crumb exclusive collection and a private consulting session with me!

BUY THE BOOK AND UPLOAD YOUR PREORDER RECEIPT SCREENSHOT HERE TO ENTER TO WIN