Want More Powerful Testimonials? Follow These 4 Steps!

Hello there,

Your customers’ experiences with your products and services are one of your most powerful marketing tools. A well-told customer story builds credibility, drives trust, and helps potential buyers see real-world results.

But how do you capture an incredible customer success story that resonates? I want to share this simple guide to make your customer stories stand out!

At COE, delivering exceptional experiences isn’t just a goal—it’s a standard we uphold every day. That dedication is why we’re proud to be recognized as a Haworth Best in Class dealer for the 7th time. This designation is awarded to a select group of dealers who demonstrate excellence in customer satisfaction, sales performance, operational excellence, and market development. It reflects our commitment to not only providing top-tier workspace solutions but also building lasting client relationships.

Want to see great customer stories in action? Check out real success stories from businesses like yours here: See Our Success Stories.

Sara Cook

President & CEO

4 Steps to Capturing a Winning Customer Story

Step 1: Identify a Great Story Look for customers who have achieved tangible results with your product.?

And then ask questions like…

→ ? What specific challenge did they face?

→ How did your product or service solve the problem?

→ What measurable results did they achieve?

Step 2: Make It Easy for Customers to Share Some customers may not know how to articulate their experience.

Help them by:

? Offering a short interview (email, phone, or video call)

? Providing a simple questionnaire with key prompts

? Encouraging them to share photos, videos, or data that highlight their success

Step 3: Structure the Story for Maximum Impact

A great customer success story follows this format:

→? The Challenge – What problem were they facing?

→ The Solution – How did your product/service help?

→ The Results – What measurable benefits did they experience?

Step 4: Share It Where It Counts!

Once you’ve captured a powerful story, don’t keep it hidden!

? Feature it on your website

? Share it in email newsletters (like this one!)

? Post it on social media and tag your customer for engagement

Bonus Tip: Video Stories Make a Huge Impact!

Consider recording a short testimonial video or hosting a quick Q&A with the customer for added authenticity and engagement.