Want More Fans Vibing? Low Lift Actions To Help Boost Engagement & Grow Your Fanbase

By Steph Guerrero (She/Her/Ella) - Digital/YouTube Manager, YouTube Marketing at ONErpm

Growing and keeping your fans hyped on social media doesn’t have to be a full-time job. There are some simple actions you can add to your daily tasks that will keep your audience feeling connected to you and your music, and even motivate a few passive listeners to become active. Here are some fun and simple ways to keep the energy and love flowing!

1. Show Some Social Media Love ??

Spend a few minutes hitting that like button and reacting to your fans’ posts. It takes less than a second, but it shows you’re paying attention and you care. Plus, who doesn’t love a 'like' from their favorite musician?

2. Broadcast To Your Channel ??

An easy (and often overlooked) way to cut through the algorithm is to simply create a broadcast channel and provide short, exclusive content to those who subscribe. This shows your followers that you are interested in creating intimate and dedicated spaces for your community.

3. Bots To The Rescue: Automate So You Don't Have To Copy-Paste ??

Since you are a person and can’t be online 24/7, don't be ashamed of automating certain interactive steps. That’s where bots come in! Use automation tools to handle routine interactions, like sending a welcome message to new followers or reminding fans about upcoming releases. These actions can be automated until fans level up their engagement with you. That’s when you can step in and provide even more personal recognition. Bots help to keep the engagement going even when you’re busy creating your next hit.

4. Slide Into The Comments: Chat With Your Fans ???

This might seem really simple, but it pays dividends to respond to comments on your posts. Whether it’s a simple thank you or a fun reply, engaging with your fans in the comments makes them feel seen and appreciated. Think of the time you've taken to respond as a mirror of the time your fans took to think of and write a comment. Especially recognize those comments that are unique and show a bit of insight as to who your fans are.?

5. Voice Notes For the Win: Share Personal Messages ??

How would you feel if the person you most admire suddenly slid into your DMs and sent you a voice note? Nothing can beat this personal touch, which can be later shared and replayed with their friends. Record short voice notes for your fans – a thank you message, a new song snippet, or even a quick hello mentioning a personal detail from their profile. Consider these little gifts to make your fans feel seen and more connected to you.

6. Video Chat Hangouts: Semi-Private Parties ??

Listening parties are most successful when fans feel like they are actively participating in a conversation. Consider hosting small, semi-private video chat hangouts where you can chat about upcoming projects, what you did this summer, preview a few tunes, and have a blast with a select group of fans. These intimate sessions create unforgettable experiences and build a tight-knit community around your music and will turn those present into the best evangelists for your art.

Recognize and Appreciate Your Fans? ??

The key to building engagement and loyalty is recognizing and appreciating your fans. It’s human nature to crave feeling loved, seen, and valued. When your fans feel their love being reciprocated, they’re way more likely to stream your songs, buy tickets to your shows, and grab your merch. Simple interactions on social media, which may seem mundane at first, can actually lead to real-world support and stronger fan relationships.

By adding these easy tasks into your routine, you’ll keep your fans excited, connected, and coming back for more. You'll also create a community that is so fun to be a part of, that new fans will want to learn more about and join. Don't forget to show your fans some love, and watch your community strengthen and grow!