Want more engagement? Do this.

Kelly, my fiancé, rolls her eyes (and desperately wants to do a Zack Morris "time out" so she can escape the situation).

The body shop. The grocery store. These people just want a straight answer....and I launch into a full story about what happened, and what we need....completley unprovoked. 

It’s hilarious how much I love telling stories....and how frustrated Kelly gets when I tell them at the wrong time.

But what’s important to understand is, THIS is how our brains are built! 

As far back as we can remember, we have shared stories with each other. And for almost as long, we have SOLD using those stories.

People may not be able to recall every single detail, but they’ll be entertained enough that they’ll remember the key characters and the crucial storyline that kept that story moving. 

And if you want to be memorable, and top of mind in a sea of thousands (if not millions) of other trainers who are doing something very similar, storytelling is your not-so-secret weapon. 

So here's what I want you to do. I want you to think about each of the categories of content you put out there on social media (mobility, nutrition, strength training, etc.). 

Then, I want you to think of a couple stories that you can use to talk about each. Maybe they're fitness related....maybe not. Either way, they're stories that prove a point....and they can be used in your social media content.

No joke? I once had a potential client book a sales call, because he liked a story I told about our closet. He just HAD to book a sales call with me, and see what I was all about.  

Stories. Just. Plain. Work.

Give it a try! And watch your engagement explode.