Want more creative sizzle for your B2B social channels?

Hey there ??,?

Here are some top creative tips to achieve more ??SIZZLE?? for your B2B social channels.?

Why is creativity important??

? Companies that harness creative design are more likely to perform better financially, according to McKinsey.?

? On Twitter, you're 3x more likely to see engagement with a visual post.?

? On LinkedIn, companies that use rich media see their comments increase by 98% on average.?

If your B2B social campaigns are not delivering the results you need, then now is the time to look at how creative design could make a real difference to your business.??

So, how can we harness creative design to get your B2B campaigns to stand out? Our Brand Growth Senior Creative, Ana Vieira has some words of advice??

1. Start with a GIANT idea?

Whatever you want to say, make it MEMORABLE, SIMPLE and CLEAR, and root it in an audience imperative.?

2. Less words, more visual

If you design a post with lots of text, most social algorithms will put you at the bottom of the queue. So keep it catchy, with no more than 4-6 words per asset.

3. Make it move?

GIFs and videos are a proven way to make you stand out in a social feed. Movement is king.

At Made By Giants, we always use creativity to drive results in B2B social.?We work together as an integrated team (digital, comms, strategy and creative) to create a “Giant creative idea” that will propel your messaging and design, before activating it across social.?

Just one example of our process and how our creativity delivered award-winning results is our work with atoti ???here.

Oh, but that's not all. If you want to read all 8 of our creative design tips to get more eyeballs on your B2B social media, head to Ana's blog ?? here.

If you want more sizzle in your B2B social, email us at [email protected] or DM us on social ??????