????♀? Want Me to Market Your Book? ????♀?

Aspiring author: "You can help me publish my book?"

Me: "Absolutely."

Aspiring author: "And, you can market my book, too?"

Me: "Nope."

I'd love to! And many people will sell you on why and how they can. But I don't believe that's a real thing.

Imagine Tom Cruise sending the writers and director (Ehren Kruger, Eric Warren Singer, Christopher McQuarrie from stories by Peter Craig and Justin Marks, plus Joseph Kosinski, respectively) to Oprah's couch to talk about Top Gun 2? Wouldn't happen. (I mean, have you ever even heard of any of those folks? Me, neither.)

Why can't someone else market that movie? Because the star(s) of the movie are on the hook for the marketing. They have to shake hands, sign autographs, and kiss babies.

So, again, while I would love to market your book, it's just not possible. I can help you write it, publish it, and launch it. But the marketing is on you.

You have to talk about your book to future and grateful readers, sign and autograph books, and probably kiss a few babies. Among the other ways you can most effectively market your book.

When you see a "book marketing expert" who hasn't written their own book (or they've written one or maybe two) nor have they sold more than couple of hundred copies tell you they can market your book, they simply aren't telling the truth.

They can provide administrative and social media services, which can enhance what you're doing.

But they cannot replace you.

There is no "easy book marketing outsource button." Book marketing starts the day you're staring at a blank screen and ends, well, never. It is an on-going author effort. The fruits of your effort will be in direct proportion to your effort.

Now, it's true I (and others) can post about it on social media or even mention it in emails. But those only result in possibly temporary, one-time boosts to your sales.

I consider myself the originator of the Good New Hotline, so allow me to roll into some good news.

What I can do even better: I can teach you how to think about marketing.

Think about the most well-known authors, those who sell lots of books. They identify 2-3 key book marketing activities, and they do them over and over and over.

James Clear and Ben Hardy have sold tens of millions of books between them. If you pay attention to how they've build their platforms, they've created content consistently, built their emails lists, and as a result, become the successes they are today. They identified a strategy and supporting tactics, and did those things (and only those things) consistently.

Success isn't doing one million things once. Success is doing one thing a million times.

While I am unable to market your book, I can do one better: I can help you think about what marketing strategies and tactics will work best for you.

And that's why you're here, right? To learn and to think, then apply what will work for you? (It's true: you are so smart!)

In You Must Market Your Book you learn the four filters to run any book marketing tactic through, which influences what goes in your Book MAP (Marketing Action Plan), so you only do what works. This will save you time, energy, and money. #winwinwin

This is important because once you determine what your best 1, 2, or 3 main book marketing activities are. Then you can exhale, and not do what may or may not work.

Get the book here: https://amzn.to/3Yf4zuX

One last thing: the book contains in it a HUGE (hello, 50%) discount on the companion course: Book Marketing Mastery. Like marketing your book takes work, so does getting that code.

I hope to see you in the course. Thanks for reading and have a magnificent day!

Honorée Corder Author. Author Strategist.

P.S. Still wondering if this book is for you? Here's a great review from a reader I don't know personally: