Want to make your LinkedIn profile stand out in 2023?

You may already be aware that when looking for a new job, LinkedIn can help you stand out from the competition. Users can create profiles on LinkedIn and connect with other people in the business world. It's a network that enables both job seekers and companies to find the ideal applicants for job vacancies.

It's never been easier to discover a job or perhaps your perfect employer thanks to LinkedIn's more than 810 million professionals and 58 million companies using the growing platform.

There has never been a better time for you to improve your LinkedIn profile if you're struggling to find work.

For job searchers looking to stand out, LinkedIn is an effective tool. Therefore, it's important that you don't just have a profile since this won't necessarily bring the right people into your network. Setting aside some time to work on your profile will enable you to connect with more like-minded individuals and increase the searchability of your profile.

Here are 9 tips to make your LinkedIn profile stand out in 2023:

1) Update your headline and summary regularly

Make sure your profile is up to date; when hiring managers are looking for applicants, they will start here. Ensure that it demonstrates the value you can offer potential employers or clients. Use terms that directly connect to the field, job, employer, etc.; this will help them find you online. Try to use a compelling headline like "ready for a change" or "searching for something fresh." Before they even read the remainder of your profile, this will help recruiters become interested in what you have to say.

2) Your ‘about’ section

Write about your work and the reasons you enjoy it. People who don't know much about you now have the chance to learn why they should connect with you because their connections with you might think, "Hey, if they like this person, I probably would too!" The best area to mention the industry you wish to work in is in your about section. You run the danger of having people view your profile that are unrelated to your career if you don't indicate the type of job you are looking for.

3) Your work experience

If you're currently out of work, use the job title of the ideal role you are looking to move into. If you leave this field empty, a recruiter won't be able to find out much about your experience and background.

Don't exclude any of your employment history just because it isn't flashy or well-known; make sure that all of your employment history is on your page. When describing your achievements, use action words like "accomplished," "earned," and "delivered"; these phrases demonstrate that you have accomplished something valuable.

Make sure to list any extra skills, languages spoken, educational background, courses completed, or volunteer work that you haven't already mentioned in your profile. Every skill and experience is relevant!

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4) For 2023, it's all about making it visual – use rich media

Although LinkedIn has been trending in this direction for some time, most users still have a lot of hesitation about sharing videos or images. This is due, in part, to the fact that many users are unaware of how to upload this kind of content. They're scared to do it right because they don't want to appear stupid or unprofessional.

Make sure that any photos or videos you post are relevant and engaging to other people. Visual information is shared more frequently than text-based articles. Rich media comprises images, moving images, and other visual information that draws viewers in and makes you memorable. In fact, studies have found that text is processed 60,000 times slower than visuals!

LinkedIn offers several ways to add rich media to your profile:

Video: You can upload videos directly to your group wall or profile page. This is a great way to show off your public speaking abilities or perhaps how you might engage with future clients.

Images: By using photos in your posts, you may increase audience engagement, personalise what you're writing, and let a potential employer learn more about you.

Upload documents: Since LinkedIn enables you to upload a variety of files, it is the perfect platform for showcasing any projects or files that demonstrate your expertise.

5) Complete every section of your LinkedIn profile

You should fill out every required section of your LinkedIn profile in order for it to be seen by the right people. Making sure you finish everything will enable recruiters to see your skills, level of expertise, and completed projects.

Include noteworthy accomplishments, just as you would with your cv.?Be as specific as you can.

6) Fill in your profile summary

You might elaborate on your experience, objectives, skills, interests, and qualifications in this part. Selling yourself as much as you can is the key. You can also include documents like your CV, feedback, videos, presentations, external URLs, and contact information in this section.

7) Pay attention to detail

Before hitting "publish," check that there are no spelling or grammar mistakes because these are things that instantly turn off potential employers. If you're not great at Grammar just add the Grammarly extension to your browser!

Create a unique URL for your profile; this simple feature is easy to overlook.??

8) Show up in searches

Try to include keywords that are found in the job descriptions of the roles you are searching for to make sure you come up in recruiters' searches.

LinkedIn Recruiter helps hiring managers and recruiters discover the best candidates for open positions by using advanced search filters. This means that they can narrow their search results based on your location, experience level, abilities, job title, and other factors.

You can optimise LinkedIn's search algorithms by inserting relevant keywords in your profile sections. By doing this, you may have a greater likelihood of being discovered in the search results and by the recruiter.

9) Build your network!

You can now start to grow your network! Searching for past and present coworkers, as well as friends and relatives, would be the first step.

You can also follow company pages on LinkedIn and see who works there, as well as receive news and social updates. This is a great way to network inside organisations that interest you.?

Share details about the services you provide, positive feedback you've received, relevant industry news, or even something amusing! But be sure to maintain a professional tone with your work...

now, you've updated your profile and optimised it for Linkedin in 2023, keep engaging!

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