Want to learn something?

"A lot of people listen to podcasts because they want to learn something and be entertained along the way." -?Alex Blumberg

This quote/excerpt/statistic is from?Alex Blumberg?from?his interview with Mother Jones.

Who is?Alex Blumberg??:

Alex is an American entrepreneur, radio journalist, former producer for public radio and television, best known for his work with This American Life and Planet Money. He is the co-founder and CEO of the podcast network Gimlet Media. Gimlet Media has launched several other podcasts, including Mystery Show, Surprisingly Awesome, and Reply All (Source Wikipedia).

The big idea here is?People really like to listen to other people talk; sometimes listening is the only thing you can do. Audio is the only medium you can consume while you’re multitasking.?

Here's how this applies to us:

·????????Radio was supposed to die in 1945 when TV came along. It turns out that radio grew and grew, and it’s a bigger business today than it has ever been, now that everybody has a smartphone and everybody’s car is going to be connected, it’s a brand new world.

So, let's put this into action:

1.?????Podcasts are designed to inspire you to unlock your potential and success.

2.?????Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video.

3.?????Podcasts inspire more brain stimulation than television, you might not be surprised to learn that the largest audience for podcasts is highly educated, wealthy adults. If successful people are finding this content worthwhile, maybe we can all learn from them and gain a few steps toward success!

Oh, by the way...

If you're an author and/or a coach who is committed to?making this even easier,?don't lose a single minute. Head on over to?my masterclass

"Welcome to the Wonderful World of Podcasts"?at?

https://nichenavigator.leadingthebest.com/CMSWL0001 .

This makes it easy for you to?attract a target audience?without?spending hundreds of dollars on marketing.