Want to launch your health supplements in the US, make millions, and conquer TikTok Shop? ??

Who hasn't dreamed of building a successful business in California? Well, that's exactly what Ivan Tsvilik did. He founded True Sea Moss , a health supplement brand that's now a major player in the US market. They started in 2021, and now they've got 40 employees and $6M in annual sales on Amazon alone!

We recently had Ivan speak at R-Founders , where he shared his journey and how they're crushing it on TikTok Shop. We put on some Californication and took notes – here's what we learned:

They started expanding onto TikTok Shop in late 2023 and quickly realized a few things:

1. TikTok and Facebook don't play nice: They tried reusing their Facebook ads on TikTok, but it didn’t work.

2. Cold outreach to bloggers isn't enough: They reached out to bloggers who were working with competitors, but they got crickets. Turns out, bloggers get bombarded with messages every day and they pick who to work with based on your track record, not your pitch.

3. Building relationships with bloggers is key: They started connecting with bloggers on all their social media channels and focused on building relationships.

4. Don't be afraid to advertise: They started advertising on videos that were performing well, and it paid off!

The Big Win:

For months, they didn't see much success. But then, one day, they had almost $20,000 in sales.

The Takeaway:

They shifted from a cold-email approach to actively collaborating with bloggers.? You know your product best, so get involved in creating the content, brainstorming ideas, and being an active partner. When you start seeing results, the bloggers will come to you! ??♂?

So, what are your California startup dreams? Share them in the comments! We're eager to hear what you'd build! ??