Want to land more speaking opportunities in 2023? Bring this critical thought leadership habit into your routine.
Alex Merry
Public speaking coach | I turn Founders into Thought Leaders ?? | Founder of MicDrop | Author of Make It Count | Former COO and TEDxClapham Founder
If you've followed this newsletter for a while, you'll know I'm launching a public speaking club for aspiring thought leaders next month. One of the membership perks is access to a regularly updated list of conferences that are actively looking for speakers.
Super useful - in theory...
While having a list of active speaking opportunities at their fingertips will undoubtedly save a load of time, members will still have to apply to speak. And their chances of getting through the first round will depend not just on the quality of the application they submit.
Here is a question that I've taken from a current thought leadership event that's looking for speakers:
How would you answer that question?
Posting your business website/portfolio might tell a curator that you don't just talk the talk, but it won't necessarily tell me much about you or what you stand for. What's more, given that's what everyone else will post, it's hardly going to differentiate you.
And what if you don't have a website or a portfolio to share?
This is where what I believe to be a critical thought leadership habit comes in...
Post your own content regularly
Is thought leadership anything more than a pretentious term for content creation anyway?!
Here's why...
领英推荐
Hack: If you have a list of events you want to speak at, find the curators of these events and add them on LinkedIn (and please don't send them a crappy message)! Over time, they might notice your content. Worst case, they'll recognise your name when you apply. Best case, you won't have to apply at all. Simple, but effective.
One final point to note... Never outsource your social media content!
I’m seeing more and more of this on my own newsfeed (and am becoming increasingly well acquainted with the unfollow button)! I get why people do it, but while they say they're too busy, the truth is it's just not enough of a priority for them to put the time in. Not the kind of attitude that will make event curators - their whole job is to about putting the audience first. So every time you post, show you're doing just that. No laziness. No ego. Instead, interesting, thought-provoking posts that add value.
---
Newsletter Notices
Only a few days left until the application window for founding members of MicDrop: A public speaking club for aspiring thought leaders.
MicDrop is a place you'll be able to:
For more details on how to become a founding member,?click here .