Want to know how to write a Killer Case Study?

Why does a business need killer case studies?

• Arguably your most powerful sales tool, your case studies are a critical ally in your quest for new business.
• Case studies can make the difference between winning and losing a client
• A case study lets you showcase client success stories that prove your expertise
• A great case study gets inside your prospect’s hippocampus - and stays there
• If done right, case studies can help your business to grow and thrive

The wrong way to manage your case studies

• Often case studies are an after thought
• Little effort or attention goes in to their planning or writing
• They’re left to various team members to manage on top of their busy day job
• This can lead to poorly planned/written case studies with an inconsistent voice

Do it properly or not at all

• A half-baked case study can do more harm than good

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Why you MUST prioritise your case studies

• An important step in the sales process is getting prospects to trust you can do a great job for them
• To feel confident that you’re the right partner and can deliver against their objectives, they’ll want to know about similar work you’ve delivered for clients
• This is where your case studies earn their keep
• They give you a golden opportunity to earn your prospect’s trust, and move them along the path to signing on the dotted line

ANYONE CAN WRITE A CASE STUDY.

FEW CAN WRITE A GREAT CASE STUDY.

3 THINGS YOU NEED TO WRITE A KILLER CASE STUDY:

• CLEAR PROCESS – from information gathering through to sign off and distribution

• CAREFUL PLANNING – a clear plan gives you a writing GPS - what to say, where, how and why

• GREAT COPYWRITING – everybody can write, not everybody can write great copy. An experienced case study copywriter will get your message through, read and understood. Job done.

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WordBrand’s TOP TIPS

Before you write:

·??????Plan, plan, plan

·??????Invest time in gathering the right information and data

·??????Be clear on the key messages you need to get across

·??????Create a clear narrative plan - from start to finish

When you write:

·??????Start strong - enticing header + summary

·??????Follow your step by step narrative

·??????Space it out with sub-headers and bold copy for key points

·??????Keep it simple, stick to the main points

·??????Keep your copy simple, clear and jargon-free

·??????Demonstrate you understand the sector/industry

·??????Make it human, connect emotionally

·??????Back up with numbers/data wherever you can

·??????Highlight key benefits of your solution

·??????End strong – how did your work transform your client’s business?

·??????Add your client’s testimonial

·??????Call your prospect to action with a clear CTA

Want to create a stunning case study that will turn your prospect in to a client? Download our ‘8 steps to writing a killer case study’- https://wordbrand.co.uk/downloads/

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