Want to Know How to Prospect for Qualified Clients Like a Professional? Get Started Today | #Prospecting for Professionals Edition No. 1

Hi, and thank you for checking out the first edition of Prospecting for Professionals.

Please join the Tribe as together, we discover the secrets to having a continuous pipeline of people to see that can't wait to hear from you.

Now, on to today's article...

It’s no coincidence panning for gold is like prospecting for qualified clients.

As a salesperson, you’ve struck it rich when you find someone interested in what you do and how you can help them solve their problem. Most successful sales folk agree a referral from someone a client, is a valuable lead. Clients from referral business tend to be more “robust” on all fronts. The premium quantum is higher, the client tenure longer, with a greater possibility of doing repeat business.

Like panning for gold, if you don’t have the necessary skills, you’re bound to go hungry. It takes time, patience, and knowledge, to strike it rich. Time is a successful salesperson’s biggest limitation with only so many hours in a day. To increase the available selling time, they limit the functions which distract from selling. One function that often gets relegated or outsourced is prospecting.

Why do salespeople tie so little relevance to a role that will bring them future success?

We asked high-earning sales folks what aspects of their day hamper their efforts to run a successful practice. 58% reported administrative functions as their biggest obstacle. It’s unfortunate that many salespeople see prospecting as an admin function.

A salesperson’s main aim is to convince people to act on solving their problem using your solution. Having enough people the see is the first hurdle. Prospecting should be a blocked activity in every salesperson’s diary. Being consistent and successful at filling your pipeline with qualified leads needs single-minded discipline. The function should have an allocated timeslot each day. Find a way to weave prospecting into your daily routine.

At Leap First, we use prospecting as a strategic and integral part of a client’s marketing efforts. Gone are the days of marketing and sales being separate functions. Brand and sales cannot live in isolation, they are symbiotic functions. Understanding all the elements is at the core of finding the sweet spot for your message.

Making sure it is heard and understood is our priority.

Conducting a marketing strategy forms the start of every client's journey. Finding the essence of the brand and how that drives sales is at the heart of the strategy. Using the outcome of the strategy to drive our decisions, we combine sales and marketing tactics to bring in a return on investment.

To find out how Leap First can assist your organisation in making prospecting a key driver for success, please contact me to set up a convenient time to chat at [email protected]

Thanks for reading and happy prospecting this week.